The growing interest in gluten‐free products makes it crucial to understand the mechanism of consumers' perception of gluten‐free claims. Due to the limited research measuring the influence of the type (verbal/nonverbal), number and location of gluten‐free statements on product labels on visual attention and consumers' purchase decisions, the main aim of this research was to evaluate the perception of gluten‐free claims and the Crossed Grain symbol on cookie packages of both consumers who are on a gluten‐free diet and those who are not. To that end, a questionnaire survey (600 respondents) and an eye‐tracking study (67 respondents) were carried out. The results showed that the respondents are aware of the basic rules of gluten‐free products' labelling, but 32% of those on the diet claimed that the products were not labelled properly. The analysis proved (p < .05) the significant relation between the number of gluten‐free claims and consumers' purchase intention. The respondents paid more attention to verbal gluten‐free claims than to nonverbal ones on packaging (p < .05). In the case of the Crossed Grain symbol, addition of verbal statement strengthened the information and decreased the respondents' level of uncertainty about a given product, which is important, especially for people newly adopting the diet. No difference in the visual attention to gluten‐free statements between the followers and non‐followers of the diet was found (p > .05), which allowed us to conclude that the perception of gluten‐free claims is an automatic process. These results suggest that designing product labels by considering the information architecture concerning gluten may help strengthen consumers' attitudes towards gluten‐free products and impact buying behaviour.
This paper aims to identify the relation between food consumption and well-being, and the level of well-being depending on a diet followed. Moreover, we analyze whether people driven by single motives, such as the health, pleasure or social dimension of food declare the lower or higher level of well-being than those motivated by a larger number of factors. The survey was conducted online (CAWI, n = 1067). The following scales were used: Satisfaction With Life Scale (SWLS), Satisfaction with Food-related Life Scale (SWFL), Health Taste Attitude Scales (HTAS) and Social Dimension of Food Meaning. The data analysis was carried out with the application of one-way analysis of variance (ANOVA), partial eta squared, a t-Student’s test, the Hochberg test, the Games-Howell test, and Pearson’s correlation. Levels of Subjective Well-Being (SWB) and Food Well-Being (FWB) are strongly correlated with consumers’ dietary pattern. The frequency of consumption of organic food and following vegan, low salt, and low sugar diets leads to higher levels of SWB, while FWB is additionally affected by the regular consumption of low-fat products and foods that improve one’s mood. The level of well-being is linked with the motivation to follow specific diets and attentiveness related to dietary patterns. People paying attention to the health aspects, pleasure and social dimension of food meaning show higher level of FWB than people focusing exclusively on health aspects.
Głównym celem opracowania było przedstawienie zmian w spożyciu owoców i warzyw oraz ich przetworów w polskich gospodarstwach domowych w latach 1999-2013. Za dodatkowy cel przyjęto odniesienie tych zmian do zjawiska zrównoważonej konsumpcji. Analiza bazuje na danych wtórnych zawartych w publikacjach Głównego Urzędu Statystycznego -Budżety gospodarstw domowych w latach 1999-2013. Badany okres podzielono na pięć trzyletnich podokresów, co umożliwiło analizę kierunków przemian w poziomie i strukturze konsumpcji. Zmiany w spożyciu określono za pomocą indeksów o podstawie zmiennej. Z punktu widzenia zrównoważonej konsumpcji za niekorzystną zmianę uznano wzrost spożycia przetworów owocowych i warzywnych przy jednoczesnym spadku konsumpcji świeżych owoców i warzyw oraz zastępowanie krajowych produktów (zwłaszcza owoców) gatunkami pochodzącymi z importu.Słowa kluczowe: owoce, warzywa, przetwory owocowe i warzywne, spożycie, zrównoważona konsumpcja WPROWADZENIE Spożycie warzyw i owoców odgrywa znaczącą rolę w życiu człowieka. Zajmują one drugie miejsce w piramidzie zdrowego żywienia zaraz po produktach zbożowych, co oznacza, że powinny być dla każdego ważnym składnikiem codziennej diety (Gawęcki, 2012). Warzywa i owoce charakteryzują się ogromną różnorodnością
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