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This article investigates the dissemination of evaluation as it appears from a Swedish and to a lesser extent an Atlantic vantage point since 1960. Four waves have deposited sediments, which form present-day evaluative activities. The scientific wave entailed that academics should test, through two-group experimentation, appropriate means to reach externally set, admittedly subjective, goals. Public decision-makers were then supposed to roll out the most effective means. Faith in scientific evaluation eroded in the early 1970s. It has since been argued that evaluation should be participatory and non-experimental, with information being elicited from users, operators, managers and other stakeholders through discussions. In this way, the dialogue-oriented wave entered the scene. Then the neo-liberal wave from around 1980 pushed for market orientation. Deregulation, privatization, contracting-out, efficiency and customer influence became key phrases. Evaluation as accountability, value for money and customer satisfaction was recommended. Under the slogan ‘What matters is what works’ the evidence-based wave implies a renaissance for scientific experimentation.

The aim of this paper is to examine Sweden's Vision Zero road safety policy. In particular, the paper focuses on how safety issues were framed, which decisions were made, and what are the distinctive features of Vision Zero. The analysis reveals that the decision by the Swedish Parliament to adopt Vision Zero as Sweden's road safety policy was a radical innovation. The policy is different in kind from traditional traffic safety policy with regard to problem formulation, its view on responsibility, its requirements for the safety of road users, and the ultimate objective of road safety work. The paper briefly examines the implications of these findings for national and global road safety efforts that aspire to achieving innovative road safety policies in line with the Decade

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