The purpose of the article is to develop theoretical and methodological proposals and practical recommendations for the formation of a strategy for the optimal transition to a ‘single digital market’ system based on the effective functioning of national innovative infrastructures in the context of expanding digitalization. With the help of SWOT analysis, the structuring of the factors of development of digitalization was carried out. Based on the analysis, a structure for managing the digital economy in Russia was formed. Simulation modelling of optimization of the digital economy in Russia has been carried out. As a result, a strategy was developed for Russia’s transition to a ‘digital single market’. The developed strategy makes it possible to take into account that a quick transition to an efficient digital economy is impossible due to the existing threats to the development of the digital market in Russia. Practical application of the developed strategy for the transition to a ‘digital single market’ will make it possible to more effectively manage emerging threats on the path to digitalization and make optimal use of opportunities for development. At the same time, this strategy is applicable to public sector, business sector and individual households.
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