ContextThe prevalence of overweight and obesity among adolescents has risen dramatically in the last decade, disproportionally affecting adolescents from disadvantaged neighbourhoods. Adolescent boys from disadvantaged neighbourhoods are hard to reach for health promotion.ObjectiveThis study aims to understand perceptions of health and health‐promotion strategies among adolescent boys from disadvantaged neighbourhoods in order to identify opportunities for health promotion that are better tailored to their needs.MethodsA qualitative, participatory research approach was used. Sixty‐three adolescent boys (aged 12‐18) were recruited from disadvantaged neighbourhoods in Amsterdam, the Netherlands. Semi‐structured interviews, participant observations and co‐creation sessions were conducted. Data were analysed using ethnographic content analysis.ResultsBoys associate the consumption of large portions of unhealthy foods, especially meat, with masculinity and autonomy. Buying junk food is an important part of their social lives. According to boys, current health promotion does not fit their needs. They stress that entertaining activities, humour and short‐term benefits of healthy choices must be central to health promotion. Some differing interests in health promotion appear between boys, but all boys plead for cheap, satisfying, tasty and healthy food options in their neighbourhoods.ConclusionsAdolescent boys from disadvantaged neighbourhoods do see opportunities for health promotion. There is an emerging acceptance of boys taking care of their body and health, but the social norm of unhealthy consumption dominates. For health promoters, it is vital to gear health messages to who the boys are and wish to be, especially in relation to their peers.

There is limited knowledge about key factors that enable adolescent girls with a low socioeconomic position (SEP) to adopt a healthy lifestyle. This paper aims to better understand the complexity of addressing health behaviour of adolescent girls with a low SEP by gaining insights into (i) the perspectives of adolescent girls with a low SEP (n = 26) on a healthy lifestyle, (ii) how to develop health promotion that fits these girls’ daily realities, by using participatory action research (PAR) in which girls developed health promotion materials. The study offers an understanding of girls’ daily lives and how health promotion could be improved.

The use of vlogs is promising in participatory action research (PAR) that aims to enhance the health and well-being of citizens. Vlogs have the potential to reach a wide audience, transcending the local scale of PAR. This article aims to explore the value of co-creating vlogs by investigating two exploratory studies involving adolescents and women from disadvantaged neighbourhoods. We reflected on the co-creation of vlogs by community members and professionals. The results show that co-creating vlogs enabled meaningful engagement of citizens living in vulnerable circumstances and promoted shared learning. Community members who were not involved in the vlog creation were critical of the vlogs. However, watching the vlogs stimulated discussion and reflection. Therefore, dissemination of vlogs in a setting guided by a professional seems to have the potential to facilitate shared learning. Despite the popularity of vlogs, this study highlights the need to carefully consider the use of vlogs in relation to a study’s aims and to respond to (ethical) concerns.