El presente trabajo busca esclarecer cómo la prestación de servicios de cloud computing puede afectar al derecho a la protección de datos personales reconocido a los consumidores ecuatorianos, y qué medidas podrían ser establecidas por el Estado para que este derecho los ampare de forma preventiva. Inicialmente se explicará el modelo de prestación de servicios del cloud computing, estableciendo las fases para el tratamiento de datos personales. También se definirán pautas estandarizadas para comprender el derecho a la protección de datos personales y su aplicabilidad para los consumidores ecuatorianos. Finalmente, se intentará dilucidar si existe la necesidad de implementar en Ecuador normativa que prevenga y ampare en relaciones B2C frente al cloud computing.
The internet is transforming society on a global level, especially due to the increasing popularity of social media services such as Twitter, Facebook and YouTube. Because cloud computing characteristics have tangible effects on enterprises and economics growth globally, it is necessary to create an understanding of cloud computing’s cross-border nature and the effects of and such paradigm for social media artists located in Ecuador. Therefore, this paper seeks the following objectives: firstly, to establish how Ecuadorian artists can be bound by extraterritorial copyright laws by posting their works in YouTube or Twitter. Secondly, to define the benefits and drawbacks of the relation of Ecuadorian artists with YouTube and Twitter. Lastly, this article shows how U.S. copyright laws bind Ecuadorian users of YouTube and Twitter transnationally.
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