This study aimed to investigate the relationship between organizational intelligence and organizational agility of employees of Payame Noor University of Sari. This paper was an applied research adopting a descriptive-correlational method and survey design. The statistical population of this study consisted of all 60 employees of Payame Noor University of Sari which are working since 2015. Due to the limited size of the target population, the total population was considered as the sample. Two questionnaires were used in order to collect data and information. Karl Albrecht's standard questionnaire with 49 items with five-point Likert scales which included seven dimensions or components of organizational intelligence namely strategic vision, shared fate, appetite for change, alignment and congruence, spirit, knowledge deployment, and performance pressure. Cronbach's alpha was used as an estimate of reliability. The second questionnaire contains 16 items that assess specific organizational agility. To analyze the data, descriptive statistics, inferential statistics, and Pearson's product moment correlation coefficient were used. The results of the study showed that there was a linear relationship between two variables of organizational intelligence and organizational agility of employees in Payame Noor University of Sari.
Summary
The purpose of this qualitative research was to investigate the role of planned behavior in predicting customer orientation in the Iranian gas industry. The participants were 17 experts from the National Iranian Gas Company who were selected using purposive sampling and based on theoretical saturation. Data were collected using in-depth semi-structured interviews and were analyzed using thematic analysis and MAXQDA software. The results showed that attitude toward behavior (favorable behavior, pleasant behavior, behavior appraisal), subjective norms (peer pressure, family pressure, social pressure), perceived behavioral control (past experience, anticipation of future events, environmental norms), knowledge (up-to-date knowledge, behavior-related knowledge, education), ethical norms (responsibility, ethical principles, resilience), and discipline (organization, order, streamlining) are important components in predicting customer orientation in the gas industry. The results can help managers in the energy sector to improve their customer orientation and performance through planned behavior.
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