The importance of understanding mindsets to direct behavior in internet-based entrepreneurship is the effort in bringing entrepreneurial learning processes close to changes in entrepreneurial behavior. This study aims to determine the grouping of students’ mind sets in two growth and fixed categories, knowing the description of mind set content and internet entrepreneurial behavior in students, knowing the differences in internet entrepreneurial behavior based on student mindsets, knowing the correlation between mind set and internet entrepreneurial behavior, then know the contribution of mindset to internet entrepreneurial behavior. This research method with a quantitative approach, using a likert scale questionnaire instrument, the sample is students registered at UPI YPTK Padang in 2018/2019 academic year totaling 148 people, sampling from the population is done by purposive sampling technique, data analysis with percentage techniques in describing data, independent test sample t test for different tests, pearson correlation product moment analysis for testing the relationship of variables and the square of r for testing the contribution. The results of the analysis state that 45% of students with a fixed mind set and 55% with a growth mind set, students with a growth mind set have better internet entrepreneurial behavior with an average of 86.82%. Hypothesis testing states that there are differences in student internet entrepreneurial behavior based on personal mindsets, there is a fairly strong correlation between mind set with internet entrepreneurial behavior, with a contribution of 20.4%. It is proven that students with growth mindsets have higher behavior in internet entrepreneurial activities, therefore to increase the ability and interest of students in entrepreneurship must start from the approach to the correct mindset about entrepreneurship.
<p><em>Souvenirs shop plays important part in selling and introducing the SME’s product. This research purpose are to understand and to identify of how the souvenirs shop in Padang deal in the application of integrated promotional mix. This study uses qualitative descriptive method to 10 souvenirs shop in Padang, Padang Culture and Tourism Office, Padang Cooperatives and SME’s Office, and ASITA West Sumatra. Data collection method used were in-depth interview and focus group discussion. Their understanding in integrated promotional mix are identically expensive and have no direct impact in trading which this research try to change that mislead understanding. In general, the promotion mix </em><em>that </em><em>they </em><em>do is using visual media in the form of bilboard for advertsing, for sales promotion by providing product samples, giving discounts dan brochures. The ability of the resources owned which is still limited and still depends on the programs from related offices for the promotion of teir products.</em><em> </em><em></em></p>
Pada dasarnya kemajuan teknologi pada bidang komputerisasi khususnya multimedia kian hari semakin berkembang dan telah mendorong terjadinya arus globalisasi. salah satunya adalah perkembangan media informasi dan promosi yang digunakan sebagai alat bantu komunikasi dalam penyampaian suatu data yang diolah menjadi bentuk media yang lebih spesifik dan berguna bagi masyarakat. Perguruan Tinggi Raharja selalu berusaha untuk memberikan pelayanan yang terbaik sesuai dengan kebutuhan dan tuntutan zaman, termasuk dalam proses belajar-mengajar. Jumlah mahasiswa yang semakin meningkat mengakibatkan sumber daya dan fasilitas-fasilitas yang ada selalu berkembang sesuai dengan kebutuhan dan kemajuan teknologi. Seperti halnya buku company profile Perguruan Tinggi Raharja yang sudah ada pada saat ini perlu diperbaharui dan dikembangkan sesuai dengan kemajuan sistem dan fasilitas yang ada pada Perguruan Tinggi Raharja sebagai sarana media penyampaian informasi dan promosi yang mampu mengemas seluruh aset yang dimiliki dalam menjalin relasi atau kerjasama baik denganlingkup intern, mitra usaha, dan masyarakat. Buku company Profile tesebut bertujuan untuk memberikan nilai lebih dalam menerapkan strategi pemasaran,dengan harapan dapat berguna dan memiliki nilai tambah dalam media informasi dan promosi pada Perguruan Tinggi Raharja.
The Covid-19 pandemic has resulted in turbulence in all sectors. The rapid spread of the virus has caused the government to quickly adopt policies. The tourism sector is a sector that has been severely shaken due to this pandemic. The tourism sector and its supporting industries have almost collapsed and their activities have stopped. This study is aimed to determine the recovery strategy for the tourism sector and the creative economy of Padang City after the Covid-19 pandemic. This research is a descriptive qualitative study with data collection techniques by using the triangulation method: the collection of research data that is using observation techniques, in-depth interviews, and document analysis. The result of this research is that the recovery strategy of the tourism sector and the creative economy in Padang City is carried out by rehabilitating and maintaining infrastructure, revitalizing both destinations and attractions, and creative economy businesses as well as promotion to stimulate the tourism sector.
Komunikasi dan kebudayaan tidak sekedar dua kata, tetapi dua konsep yang tidak dapat dipisahkan. Budaya itu sendiri adalah sesuatu cara hidup yang berkembang dan dimiliki bersama oleh suatu kelompok orang dari generasi ke generasi. Komunikasi antar budaya adalah setiap proses pembagian informasi, gagasan, atau perasaan diantara mereka yang berbeda latar belakang budayanya. Proses pembagian informasi itu dilakukan secara lisan dan tertulis, juga melalui bahasa tubuh, gaya atau tampilan pribadi, atupun bantuan hal lain di sekitarnya yang memperjelas pesan.
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