Can we really “read the mind in the eyes”? Moreover, can AI assist us in this task? This paper answers these two questions by introducing a machine learning system that predicts personality characteristics of individuals on the basis of their face. It does so by tracking the emotional response of the individual’s face through facial emotion recognition (FER) while watching a series of 15 short videos of different genres. To calibrate the system, we invited 85 people to watch the videos, while their emotional responses were analyzed through their facial expression. At the same time, these individuals also took four well-validated surveys of personality characteristics and moral values: the revised NEO FFI personality inventory, the Haidt moral foundations test, the Schwartz personal value system, and the domain-specific risk-taking scale (DOSPERT). We found that personality characteristics and moral values of an individual can be predicted through their emotional response to the videos as shown in their face, with an accuracy of up to 86% using gradient-boosted trees. We also found that different personality characteristics are better predicted by different videos, in other words, there is no single video that will provide accurate predictions for all personality characteristics, but it is the response to the mix of different videos that allows for accurate prediction.

Do employees with high ethical and moral values perform better? Comparing personality characteristics, moral values, and risk-taking behavior with individual and team performance has long been researched. Until now, these determinants of individual personality have been measured through surveys. However, individuals are notoriously bad at self-assessment. Combining machine learning (ML) with social network analysis (SNA) and natural language processing (NLP), this research draws on email conversations to predict the personal values of individuals. These values are then compared with the individual and team performance of employees. This prediction builds on a two-layered ML model. Building on features of social network structure, network dynamics, and network content derived from email conversations, we predict personality characteristics, moral values, and the risk-taking behavior of employees. In turn, we use these values to predict individual and team performance. Our results indicate that more conscientious and less extroverted team members increase the performance of their teams. Willingness to take social risks decreases the performance of innovation teams in a healthcare environment. Similarly, a focus on values such as power and self-enhancement increases the team performance of a global services provider. In sum, the contributions of this paper are twofold: it first introduces a novel approach to measuring personal values based on “honest signals” in emails. Second, these values are then used to build better teams by identifying ideal personality characteristics for a chosen task.