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A B S T R A C TThe agricultural industry is confronted with the need of increasing the production to feed a growing population, and contemporarily to manage the decreased availability of natural resources. This major challenge boosts agriculture sector to adopt new approaches and technical innovations; anyway, the adoption of innovations in agriculture is not immediate, due to the interaction of many drivers that impact on individuals and enterprises' decisions. This paper aims at providing a list of drivers for the adoption of technological innovations in agriculture, on the basis of the outcomes of in-depth interviews and focus groups performed in three European countries (Italy, Greece, Turkey). With specific reference to innovations, ease of use, effectiveness, usefulness, resource savings, and compatibility were mentioned as relevant features for an innovation to be adopted. Trials, demonstrations, experience and knowledge sharing, and support from qualified third parties were included among the facilitating factors for conveying and promoting innovations. Finally, public funding, agricultural policies and market conditions were identified as factors that may tip the balance in the process of innovations' adoption.

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The Stirling Range is a mountain system of Proterozoic origin in the southern part of Western Australia, reaching an altitude of 1000 m; it consists of acid rocks and has a mediterranean climate with a rainfall of 500 ‐ 550 mm/yr. It is the only extensive mountain system of this portion of the continent and presents a rich endemic flora. The vegetation of the area was investigated from 1984 to 1992; 68 phytosoci‐ological releves, ecological observations and extensive floris‐tic collections were made. On the basis of multivariate analysis eight communities have been distinguished: Eucalyptus woodland, mallee, evergreen shrubland (plain, mountain and slope), and herbaceous communities of wet sands, springs and rocks. The Stirling Range is the only area in the south of Western Australia where vegetation belts can be recognised.

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