Over the past decade, the choice of living childfree has increasingly been viewed as a pro-environmental behaviour. Recent research has investigated statistical relations between environmental concern and reproductive attitudes, as well as exploring the processes around actually deciding to live environmentally childfree. Based on increased public attention about the phenomenon, this article employs Michael Billig’s notion of ideological dilemmas to analyse the media coverage of choosing to live environmentally childfree, attempting to answer how these dilemmas influence whether living childfree is perceived as a relevant pro-environmental behaviour. Thirty-one news items were analysed using a synthesis of critical discursive psychology and thematic analysis. The analysis identified five ideological concepts: liberalism, sustainable development, globalism, biologism and humanism. Each of these concepts contains positions supporting and opposing the idea of living environmentally childfree in Norway. These ideological dilemmas seem to weaken the perceived relevance of living environmentally childfree, as the topic is easily dismissed or framed as irrelevant. I therefore conclude that the discourse of living environmentally childfree is analogous to how society generally relates to solutions to the environmental crises.
Choosing not to have children can be considered a pro-environmental behaviour with a very high environmental impact. However, such impact calculations have been criticised for focusing only on private, individual actions. In the current article, the aim was to build on studies that have identified activist aspects of living environmentally childfree, and analyse whether this choice, in a Norwegian context, should be categorised as private-sphere environmentalism or environmental activism. This is explored through an analysis of interviews with 16 participants who have restricted reproduction due to environmental concerns, identifying three subthemes related to private-sphere environmentalism and three subthemes related to environmental activism. The results indicate that living environmentally childfree has central aspects of both private-sphere environmentalism and environmental activism, suggesting an interaction of different types of environmentally significant impacts. The implications of these results are that research on pro-environmental behaviour should look for an interaction of impacts and assess their significance beyond the immediate, individual level.
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