This paper evaluates the relationship between alumni solicitation and alumni donation within institutions of higher education. The issue of alumni giving is important for universities because the average cost of university tuition has increased dramatically over the past 20 years at an annual growth rate larger than the United States CPI (Harvard University Factbook, 2005 -06). For instance, in 2005 at Harvard, only 21 percent of total university income came from student tuition,
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