Presentation of price is a common form of retail advertising. The authors examine the influences of semantic, comparison, and store name cues on consumer price perceptions. The research, unlike earlier student-based pricing studies, involved 562 consumers from a major metropolitan area who were each exposed to one of 16 treatment conditions. Results indicate comparison cues produce positive results, whereas the effect of semantic cues depends on the particular stimulus. Findings underscore the necessity for broader price research beyond traditional quality implications and wider representation of product types.
The health care landscape is ever changing. Medical groups are experiencing challenges in recruiting staff, dealing with managing effective clinical teams, and tempering the growing tensions among partnerships and medical groups. Additionally, all clinicians report many patients are now approaching them differently than in the past. They come armed with medical information from the Internet and a more questioning attitude toward the clinician's directive for care. What accounts for these behavioral changes and management challenges within health care organizations? These issues may be best understood and addressed through generational cohort analysis.
Despite the current level of interest in developing organizational behavior models, two weaknesses pervade the research stream. First, organizational level differences rarely are considered; second, most studies have used only attitudinal constructs. In an attempt to understand the reason for prior conflicting results, this study explicitly considered organizational level differences in the relationships between role variables and cognitive constructs. Additionally, previous research was extended beyond the use of attitudinal constructs by examination of actual performance measures. Members of 49 sales districts in a large industrial chemical company comprised the sample.Results indicate that organizational level may not be a major factor in explaining prior conflicting studies. Moreover, no significant relationships were observed between role constructs and actual performance. Additional analyses suggest that greater conceptual and empirical independence among role and attitudinal constructs is warranted.Recently a number of studies have examined the relationships between role characteristics, such as role strain and role clarity, and various individual attitudes and preferences.A major problem of role-related research has been the conflicting results it has generated. At times, constructs such as job innovation, job interest, job satisfaction, and propensity to leave the organization have been reported to be positively, negatively, or not at all related to either role strain or clarity (
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