This is a review of the reversed-reward contingency (RRC) paradigm in animals and the cognitive functions on which it is founded. I shall present the RRC basic paradigm and the ensuing modifications it underwent, the animals tested, the results obtained and the analyses offered within the literature. Then I would the claim that RRC is a case of a compound cognitive behavior, one that is the result of interactions between three other cognitive functions: crude numerical assessment and economic choice (uniting value assignment and behavioral inhibition). I will present data concerning these three fields and will demonstrate how they are both affecting and affected by the findings of the RRC scheme. RRC is treated here as a test case for a broader type of analysis, one which, hopefully, will show that in order to fully understand composite and complex behavior we need to meticulously explore its building blocks and their dynamic interplay.

The study of animal cognition has provided valuable data throughout the years, yet its reliance on laboratory work leaves some open questions. The main question is whether animals employ cognition in daily decision-making. The following discussion uses sperm competition (SC) as a test case for demonstrating the effect of cognition on routine choices, in this case, sexual selection. Cognition is manifested here by males' ability to represent the number of rivals competing with them. I claim that response to SC is driven by quantity estimation and the ability to assess competition magnitude cognitively. Hence, cognition can determine males' response to SC, and consequentially it can be selected within this context. This supports the argument that cognition constitutes an integral part of an individual's toolbox in solving real-life problems, and shows that physical and behavioural phenomena can expose cognition to selection and facilitate its evolution.