The level of competition among companies nowadays have intensified even further. Companies compete not only with domestic entities but with international and global companies as well. In view of this, there is this never-ending pursuit of that competitive advantage a company can utilize to stay at least a step ahead of competition. Many others have looked at developing superior and more technologically advanced products while other have looked in improving their services. But no matter what strategy a company employs, there will always be a need for them to have good people. Good, motivated, satisfied, involved and committed people. Without this, nothing can ever be accomplished. The main purpose of this study was to examine the relationship among these motivation management variables-job satisfaction, job involvement and organizational commitment. Furthermore, this study would like to find out if job involvement can be a mediating variable between job satisfaction and organizational commitment.Respondents in this study were employees of a small and medium sized business enterprise engaged in the manufacturing of processed meat products. Data collection was done using online questionnaire in combination with face to face interview. Findings indicated that job satisfaction can be good predictor of organizational commitment and job involvement among employees of a small and medium-sized business entity here in the Philippines. Job involvement also significantly mediated the impact of job satisfaction on employee organizational commitment. Results of this study can be used as a reinforcement as to how important job satisfaction is with regards employee motivation management. Job satisfaction among employees may also contribute in making sure that they become committed to the organization as well as involved with their jobs. Furthermore, results of this study can also be used by scholars in further probing the various control variables that may be used in further enhancing and improving the current model at hand.
With increased e-commerce competition, people are now resorting to online shopping instead of traditional stores to do personal shopping. With the current pandemic, there is more reason why shoppers would not step out of their homes. It's therefore imperative for companies engaged in e-commerce to find ways on how to influence its customers to do a repeat purchase with an eye towards the long-term goal of cultivating long term relationships with them. The main purpose of this study was to investigate the impact of variables based on the framework of the 4Rs of marketing towards trust and online customers repurchase intentions. Ninety-seven customers of Lazada website participated with data collection done mainly using online questionnaire. Findings indicated that the variables assurance, corporate image, customer satisfaction, perceived usefulness, and perceived value significantly predicted trust and online customer repurchase intentions. Furthermore, the study revealed that trust can be a significant mediator between the abovementioned variables and online customer repurchase intentions. Lastly, this study has provided a useful insight to help managers understand how to maintain a long-term relationship by enhancing its customers repurchase intentions. Considering the intense competition, long term marketing relationship is the only way to go to survive.
The rise and development of corporate social responsibility (CSR) as a very significant and influential dogma in current business practice supports the popularly held view that firms cumulatively enjoy substantial power and control over a vast majority of society’s resources. Such enormous power can be at times detrimental to society in general and as such it is just right that these corporate behemoths police themselves unilaterally and be of good service to the community. The objective of this research is to evaluate the bivalent effects as motivator and hygiene factor of CSR on socially responsible customers towards a for-profit social enterprise. This research also evaluates the significance of CSR towards customer relationship and positive word of mouth among Human Nature customers. Respondents in this study were the customers of an independent distributor of Human Nature products in the Philippines. Findings indicated that CSR wields a significant influence towards customer in enhancing customer relationship and CSR helps in encouraging customers to willingly support and endorse Human Nature products. CSR also exhibits bivalently both characteristics of motivator and hygiene factor in moderating the impact of perceived CSR towards relationship quality and positive word of mouth from customers. Results of this study can be used as a reinforcement to the idea that CSR can and could elicit positive attitude and behavior from customers. Furthermore, results of this study can also be used by scholars in further probing the corporate impact of various individual CSR initiatives instead of CSR itself in its totality.
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