This study aims to determine the effect of halal certification labels on the sale of culinary products in Palembang. Furthermore, this study also wants to know the competitiveness of business actors who have halal certification in Palembang. In addition, to determine the perception of non-Muslim tourists on halal product certification in Palembang. This type of study is empirical research. The questionnaire method was used to obtain research data. The data obtained in this study refer to the problem hypothesis testing. Bivariate linear regression was used as a test tool on the halal label variable to predict an increase in sales and competitiveness and was calculated by SPSS 22. At the same time, explanatory sequential design as a qualitative analysis method is obtained from the description of the questionnaire data. It is used to explain non-Muslim perceptions of halal products. The results of this study indicate several conclusions. First, the sale of culinary products has increased positively with the existence of halal certification labels. In this case, halal certification labels affect the sale of culinary products in Palembang is 19.1%. Second, the competitiveness of business actors has increased positively with halal certification labels. In this case, halal certification labels affect the competitiveness of business actors in Palembang is 8.2%. Third, most non-Muslim tourists have a good perception of the halalness of culinary products in Palembang. In this case, 94.31% of respondents have a good perception of the halalness of a culinary product. Meanwhile, 5.69% of respondents have a bad perception. Therefore, it is recommended for socialization related to the role of halal certificate labels to the general public and culinary business actors in Palembang. In addition, a collaboration between the Association, Community, Government, and Media is needed to encourage culinary business actors in Palembang to play an active role in having a halal certificate label. Next, invite BPJPH to provide information about the steps for registering a halal certificate label.

South Sumatra is one of the travel destinations for visitors to visit, one of the attractions of tourism found in south Sumatra is Rumah Limas Seratus Tiang. The purpose of research is to identify potential tourism in the village of Sugih Waras and to plot a strategic move in the development of the tour village Sugih Waras. Data collection is done through in-depth interviews, document study and observation. Qualitative data analysis of the potential for Tours in the village of Sugih Waras, village support in the development of Tours in the village Sugih Waras and strategic plans in the development of the tourist village Sugih Waras. Research shows the potential for tourism to be developed in the village of Sugih Waras, a natural tourist potential, the Komering River lying across the street from the Rumah Seratus Tiang, a hundred yards away, and the cultural potential of the Rumah Limas Seratus Tiang and the tomb of Prince Redjed Wiralaksana, which lies directly behind Rumah Limas Seratus Tiang. The strategic plan for the development of the Rumah Limas Seratus Tiang, among other things: in its next generation of grants aimed at building an attraction of Desa Wisata Sugih Waras panoramic view. As for other strategic attractions development plans by holding regional dance races, distich and song competitions; Accessibility development by road improvement, transportation to tourist villages; The amenity with the provision of the sound system, the costume of the dancer and the development of the attraction by making securing village Sugih Waras one of history's destines equipped with the activities of the distich and the singing of the region. This is being done to realize the potential development of a village tour potential in Desa Sugih Waras.

This study aims to model the Tirta Tour package in Makassar City. This research method uses a qualitative approach, the data sources are obtained through surveys with field notes, interviews and documentation, while the data processing techniques use the help of ArcGIS 10.5 software. The data collection techniques used in this study are: Focus Group Discussion (FGD), interviews, study comparison and literature study were used for qualitative data. Based on the processed data, it was found as follows: 1) Water tourism potential in Makassar City as a result of analysis 3A: Accessibility, Amenity and Activities in general, the cluster of islands in the Spermonde Archipelago has the potential to become superior marine tourism with current conditions it can be said to be natural. heritage landscapes. 2) Mapping model for Tirta Tour Packages in Makassar City in the form of Tirta Travel Routes with a Stopover Movement Pattern with 4 Tourist Attractions. This study recommends the preparation of an online water tourism information system for Makassar City so that it can be accessed anytime and anywhere.   KEY WORDS: Tirta Tourism; Mapping; Tour Packages

Indonesia is a country with a very dense population. Entering the era of information communication technology, everything moves faster, information and conversations can be carried out without being limited due to the rapid development of information communication technology. From a business perspective, marketing through social media has offered a variety of new opportunities for companies to promote their brands, products, and services. In the hospitality business, many hotels and restaurants have adapted social media marketing as one of their marketing tools for brand awareness. The use of digitalization is felt by the management of Wyndham Opi Hotel who plays an active role in promoting products and services using Instagram, Facebook or through the website. This research is quantitative, involving 100 respondents who were taken randomly as research samples. The data used are primary data obtained through questionnaires. Analyzer using Simple Linear Regression. The results of the study indicate that the use of Instagram social media has a significant effect on brand awareness at Wyndham Opi Hotel.