The growing number of print advertisements has violated human rights in Mongolia. However, there is no academic research based on empirical data and investigation of young students, namely Z generation, understanding the relationship between Business and Human rights. This study aims to reveal young students’ comprehension of commercial advertisement, which violates human rights through direct and indirect expression. The dual research method is applied in this research. An experiential survey was conducted and analyzed based on data collected from university bachelor and master students. The results show no difference in comprehension about human rights violations whether a person lives in a rural or urban area, no gender, no housing type plays a significant role. However, the level of income and education have shown a significant impact on the difference in comprehending human rights violations. Moreover, most participants had a very high understanding of human rights violations regarding the direct expression of human rights in print advertisements. However, they were unsure about identifying the indirect expression of human rights violations.
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