Abstract:Many technologies have appeared in agriculture to reduce the harmful effects of chemical use. One of these technologies is precision farming technology. Precision farming technology should not be considered as only the latest plant production technology or only a new agro-management tool. It is achieved only when the results of electronics and IT equipment are realized in the variable rate treatments zone-by-zone. The advantages and disadvantages of this technology highly depend on the heterogeneity of soil, the knowledge and attitude of the manager and the staff. This is the reason why opinions about the technology effects are so wide. This paper shows the results of the investigation based on interviews about the adoption and knowledge of precision farming technology among Hungarian crop producers. This technology is mostly used by farms over 300 hectares with young farmers. The most characteristic elements were precision fertilization and tractor guidance. The survey examined three groups of farmers with respect to whether they apply precision farming elements or not. We refer to them as "users", "planners" and "non-users". According to the survey, the opinions of the "user" and the "non-user" groups of farmers are not significantly different regarding the impacts of precision farming technology (the main advantages were the change in yield quantity, chemical usage and income). Furthermore, the opinions of the farmers regarding the changes in variable costs resulting from the adoption of precision farming technology were also examined (measured in percent). Box-plot OPEN ACCESSSustainability 2014, 6 8453 analysis was used for this examination. According to the opinion of the "user" group of farmers, the highest cost savings occurred in fertilizer and herbicide costs.
Everyday people have been experiencing changes in weather and climate. The question is whether we are really on the top of a tendency or we just overstate the weather change because of our heuristic mentality? If the negative tendency of change is adopted we must involve climate friendly technologies in the strategic decision making process of enterprises. On the other hand, the important thing to keep in mind is that the main motor of the strategy is the profit. In case of the latest climate related strategies the problem is the hard quantification of the real profitability because it also depends on external effects. In spite of the classical investment analysis, the costbenefit analysis is able to take into account negative and positive external effects. In case of strategic decision the new technologies or methods are also confronted with resistance. In the strategic decision making process we should calculate with these resistances as well. The aim of this study is to highlight those long-term calculation methods and business models which are able to consider the external effects of projects and examine the real profitability and break-even point in case of bad climate tendency scenarios. This paper presents a new method which includes the cost-benefit analysis and the change equation.
Agricultural holdings try to survive in the fast-changing word. The agricultural production goes throw several revolutions. These revolutions motivated companies to change their business models. The digital revolution going on nowadays. Digital agriculture has emerged as a way of feeding the world sustainably using technologies and data science to optimise on-farm production and supply chains that are responsive to real-time consumer demand. The aim of this paper to identify the changes in business model by precision farming technology. The new production methods give a chance to the agricultural holdings to make ability to take advantage of new opportunities and face with the modern challenges and new requirements.
SummaryOne special frame of technological development in agriculture is precision farming technology. The national and international researches handle a lot with the effects of precision farming technology like a possible method of innovation. At the same time the diffusion of this technology is very slow from the practical appear in 1990. The obstructive factor of adjudge the spread of precision farming technology is that the definition of the farm which apply this is hard. Because of the application of the different technology elements are dependent on plant, soil, weed-coverage and management. The adaptation of the site specific technology like a new innovation in the process demands an extra investment in one hand and in the other hand necessitates precise work from everybody which goes together with change of approach. The aims of this study to examine that in which condition will be viable the adaptation of the precision farming technology and what kind of factors make faster the spread of the technology. The other question is that which element of the technology called innovation and what are the effects of these on the profitability.
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