Online dating is continually on the rise and nowadays a widely used and accepted way to find different kinds of companionship. This relatively new interpersonal phenomenon has provided an especially important virtual space for non-heterosexuals. Previous research on behaviors and trends on dating communities online for sexual minorities has focused primarily on sites for gay men in Anglo-Saxon countries. The purpose of the present study is to examine self-presentations on the Nordic LGBTQ online dating scene and possible gender-dependent differences in self-presentation. The Nordic countries are commonly perceived as progressive in issues regarding gender equality and LGBTQ rights. The countries on average also have low population density with large rural areas and consequently limited scenes for non-heterosexuals. A testimony of this is the study's selected dating site, which is based in Sweden but encompasses the neighboring countries and markets itself as a Nordic meeting venue. The present study embarks on new territory within psychology-, gender-, and queer research by examining self-presentations on a mixed-gender LGBTQ dating site, situated in the supposedly liberal Nordic countries. Based on qualitative and quantitative data from a stratified sample of 716 cis-gendered, predominantly Swedish online dating profiles, on a wellestablished Nordic online dating site for non-heterosexual men and women, statistical calculations and a thematic analysis (TA) were executed. The findings show that central self-presentations concern mind versus body, lust and longings, and boundaries, where gender frequently functions as the dividing line. Women self-present more through personality and romantic longings compared to men, who to a higher degree emphasizes body, and lust. Self-presentation is also expressed through resistance against boundary-breaking contact on the site. The boundaries that are guarded regard age, anti-racism and most pronounced-boundaries against male harassment of nonheterosexual women. The implications of self-presentation, possible discrimination and misrepresentation on the Nordic LGBTQ online dating scene are discussed.

IntroductionIn research on sexuality, marginalized sub-groups within sexual minorities have often been overlooked. From the vantage point of Sweden, internationally ranked as an exemplary progressive nation in equality issues and LGBTQ+ rights, and with an increasingly diversified population, the lived experiences of ethnic minority non-heterosexual people are still very much lacking in voice and visibility. The present study aimed to examine experiences within Swedish non-heterosexual spaces, held by ethnic minority non-heterosexual individuals.MethodA thematic analysis of in-depth interviews with 22 Swedish non-heterosexual individuals, 13 cis-men and nine cis-women, with diverse first- and second-generation immigration backgrounds, was conducted.ResultsTwo main themes were identified. The first theme, “Constantly contested identities,” is composed of the sub-themes “Ingrained, intersecting ideals” and “Prejudiced spaces,” and the second theme, “Effects and counteractions,” of the sub-themes “Never fully human” and “Representation and separatism.” The results, presented starting from a more theoretical level, moving to situated knowledge, and finally to psychological and practical implications, demonstrate that ethnic minority non-heterosexual people experience problematic and intersecting ideals, with related discrimination, in various Swedish non-heterosexual settings. Experiences of alienation, exotification, and tokenism were common among the participants and had negative psychological effects, including multiple-minority stress and a constant outsider feeling. Representation and participation in separatist forums were utilized as primary strategies to counteract the negative effects.DiscussionThe findings shed light on previously under-researched ideals and actions within Swedish LGBTQ+ spaces, and raises questions about how positive belonging can be achieved for multiple-minorities. Further research and continued critical discussions about ethnic minority non-heterosexual people's plight within non-heterosexual settings in Sweden, and beyond, is advocated.