Digital transformation is a new trend in Industrial Era 4.0, leading to a new business pattern called the digital economy exacerbated by the crisis due to the Covid-19 pandemic. However, Indonesian Micro, Small, and Medium Enterprises (MSMEs) actors face obstacles in carrying out the business transformation process, as 90% of Indonesian MSMEs are still run conventionally. Therefore, the problem regarding resource unreadiness became the background of this research. This research aimed to find out the following aspects of MSME actors: (1) innovation priority during the Covid-19 pandemic, (2) acceptance of e-commerce, (3) levels of technology adoption, (4) difficulty levels in changing and adapting to technology, and (5) digital transformation in developing businesses due to the Covid-19 pandemic. This research employed a descriptive-quantitative approach in which the data were collected by distributing questionnaires to MSME actors in several cities in Indonesia. The results showed that (1) marketing innovation is the priority of MSMEs, (2) the majority of MSME actors are very receptive to the e-commerce, (3) the digital technology of e-commerce is major needed in MSMEs, (4) MSME actors find difficulties and obstacles in adaptation process, and (5) the combination of offline and online marketing methods became MSME actors' choice as a survival strategy during the Covid-19 pandemic.
Promoting Kemiren Village, loacated in Banyuwangi, as Osing-based tourist village has become a focus of government of Banyuwangi recently. Objectives of this study are: (1) to identify cultural ecology of Osing, a culture group in Banyuwangi, (2) analyze how much potentials Osing-based tourist village has as an international tourist attraction, and (3) identify how much participation government, private institutions and public have to develop international tourist attraction in Kemiren. The research design was descriptive qualitative. The data collection techniques were observation, in-depth interview and documentation. The data analysis method was interactive analysis. The findings showed that: based on its ecological condition, Kemiren village, Glagah, Banyuwangihas a lot of potentials as tourist village. It has rice fields, pristine rivers, lush vegetation, and well-organized residence. Annual carnivals and rituals attract both domestic and international visitors to Banyuwangi. Government, private institutions and public have active participation in promoting the tourist village. The government builds facilities and infrastructure in Kemiren, conducts human resource development program, and provides funding for the annual carnivals and rituals in Banyuwangi.
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