Working with Karl Marx’s concept of commodity fetishism, the purpose of this paper is to argue that food advertisements and packaging work to further obfuscate the social, economic, and environmental relations behind the animal products and by-products consumed in Canada and the United States. The paper discusses the socio-ecological implications of the animal-industrial complex and employs a critical discourse analysis to examine how advertisements for animal products and by-products function as sites of public pedagogy to obscure these adverse effects. Finally, this paper outlines a vision of critical food pedagogies that both ‘removes the veil’ (Hudson & Hudson, 2003) and addresses the underlying generative framework that drives our relationship with an industrial food system
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.
customersupport@researchsolutions.com
10624 S. Eastern Ave., Ste. A-614
Henderson, NV 89052, USA
Copyright © 2024 scite LLC. All rights reserved.
Made with 💙 for researchers
Part of the Research Solutions Family.