ABSTRAK. Pemasaran merupakan salah satu faktor yang sangat penting dalam kegiatan pertanian karena dengan proses pemasaran petani dapat memperoleh hasil dan keuntungan dari kegiatan pertanian yang telah dilakukan. Namun demikian, permasalahan yang sering dihadapi oleh petani adalah fluktuasi harga yang tidak menentu terhadap komoditas suatu produk secara umum dan khususnya juga kentang. Tujuan penelitian ini adalah untuk mengetahui tingkat efisiensi saluran pemasaran kentang dan mengetahui fungsi lembaga pemasaran kentang yang terlibat di Kecamatan Bukit Kabupaten Bener Meriah. Penelitian ini dilakukan di Kecamatan Bukit yang menggunakan metode kualitatif dengan teknik pengumpulan data berupa wawancara, observasi dan pencatatan. Data dianalisis dengan metode analisis deskritif dengan mendiskripsikan saluran pemasaran yang ada di Kecamatan Bukit Kabupaten Bener Meriah. Hasil menunjukkan bahwa ketiga saluran kentang yang terdapat di Kecamatan Bukit Kabupaten Bener Meriah dapat dinyatakan mempunyai tingkat efisiensi yang bervariasi, yakni tinggi mencapai 45,00%, sedang yaitu 42,27% dan rendah yaitu 37,92%. Tetapi dari ketiga saluran tersebut yang paling tinggi efesiensi pemasarannya adalah saluran pemasaran I dengan farmer's share tertinggi yaitu 45,00%. Lembaga pemasaran kentang di Kecamatan Bukit Kabupaten Bener Meriah yaitu petani, pedagang pengumpul kecamatan, pedagang pengumpul desa, pedagang besar, pedagang besar luar daerah dan pedagang pengecer. Kesemuanya menjalankan fungsi pemasarannya masing-masing, yakni melakukan penjualan, pembelian, sortasi, pengemasan dan pengangkutan hingga sampai ke tangan konsumen. Analysis Of Potato Marketing In Bukit District Of Bener Meriah Regency ABSTRACT. Marketing is one of important factors in agricultural activity because by the marketing process the farmers are capable to obtain the yields and the benefits from agricultural activity which has been done. However, the problems that frequently faced by the farmers is an erratic price fluctuation towards commodity of a product generally and also the potato specifically. The research objective is to find out the eficiency level of potato marketing line and discover the function of potato marketing institution which involved in Bukit District of Bener Meriah Regency. This study was conducted in Bukit District by using qualitative method and the data was collected by interview, observation and recording. The data was analyzed using descriptive analysis method by describing the marketing channel where exist in Bukit District of Bener Meriah Regency. The result shown that the three potato channels contained in Bukit District of Bener Meriah Regency is can be vowed has a varies eficiency level, that are the high is reaching 45,00%, medium is 42,27% and low is 37,92%.Yet from those three channels, the highest marketing eficiency is the marketing line I with the supreme farmer’s share is 45,00%. The marketing institute of potato marketing in Bukit District of Bener Meriah Regency are husbandman, district collector merchant, village collector merchant, great trader, traider of outside area and retailer. These entire are running the each marketing function, that are doing selling, buying, sorting, packaging and transporting up to consumer.
AbstrakPenelitian ini bertujuan untuk mengetahui seberapa besar agroindustri pengolahan kopi arabika ekspor pada KSU Sara Ate di Kabupaten Aceh Tengah dapat menciptakan nilai tambah untuk kopi dan untuk mengetahui apakah sudah efesien pemasaran kopi arabika ekspor pada KSU Sara Ate di Kabupaten Aceh Tengah. Penentuan lokasi penelitian ini ditentukan secara sengaja (Purposive) dengan pertimbangan karena industri pengolahan kopi ini berproduksi secara berkesinambungan dan juga merupakan salah satu industri pengolahan kopi di Aceh Tengah. Metode analisis yang digunakan pada penelitian ini adalah metode analisis nilai tambah model hayami dan metode analisis efesiensi pemasaran. Hasil analisis menunjukkan nilai tambah kopi arabika ekspor green bean grade 1 (spesialty) pada KSU Sara Ate sedang, dan green bean grade 2 (premium) rendah. Berdasarkan nilai efesiensi pemasaran green bean grade 1 dan green bean grade 2 pada KSU Sara Ate pemasaran dinilai efesien. Nilai tersebut memenuhi syarat ketentuan dimana jika EP 0-50 % pemasaran dinilai efesien.AbstractThis study aims to find out how big arabica coffee processing export agroindustry in KSU Sara Ate in Central Aceh Regency can create added value for coffee and to know whether it has efficient marketing arabica coffee export at KSU Sara Ate in Central Aceh regency. Determination of the location of this study is determined purposively (Purposive) with consideration because the coffee processing industry is producing continuously and is also one of the coffee processing industry in Central Aceh. The method of analysis used in this research is the value added analysis method of hayami model and marketing efficiency analysis method. The analysis result shows the value of arabica coffee export of green bean grade 1 (specialty) on KSU Sara Ate being, and green bean grade 2 (premium) low. Based on the value of marketing efficiency of green bean grade 1 and green bean grade 2 on KSU Sara Ate marketing is considered efficient. The value is eligible provisions where if 0-50% EP marketing is considered efficient.Keywords: Value-added, Marketing Efficiency, Arabica Export Coffee AbstractThis study aims to find out how big arabica coffee processing export agroindustry in KSU Sara Ate in Central Aceh Regency can create added value for coffee and to know whether it has efficient marketing arabica coffee export at KSU Sara Ate in Central Aceh regency. Determination of the location of this study is determined purposively (Purposive) with consideration because the coffee processing industry is producing continuously and is also one of the coffee processing industry in Central Aceh. The method of analysis used in this research is the value added analysis method of hayami model and marketing efficiency analysis method. The analysis result shows the value of arabica coffee export of green bean grade 1 (specialty) on KSU Sara Ate being, and green bean grade 2 (premium) low. Based on the value of marketing efficiency of green bean grade 1 and green bean grade 2 on KSU Sara Ate marketing is considered efficient. The value is eligible provisions where if 0-50% EP marketing is considered efficient.Keywords: Value-added, Marketing Efficiency, Arabica Export Coffee
Abstrak Tujuan penelitian ini yaitu untuk mengidentifikasi rantai pasok pada PT. Aryazzka Indoputra serta merumuskan strategi alternatif untuk perkembangan PT.Aryazzka Indoputra. Berdasarkan metode analisis deskriptif kualitatif menggunakan kerangka kerja yang di modofikasi oleh Vorst, hasil penelitian menujukkan bahwa kondisi manajemen ratai pasok pada PT. Aryazzka Indoputra dalam tahapan perkembangan. Hasil analisis FSCM menggambarkan struktur jaringan, manajemen rantai, proses bisnis, dan kinerja rantai pasok, dalam tahapan berkembang dan berjalan dengan baik, akan tetapi kondisi sumberdaya manusia, sumberdaya fisik, sumberdaya teknologi, dan sumberdaya modal yang dimiliki oleh PT. Aryazzka Indoputra masih perlu dibenahi dengan baik. Berdasarkan hasil matrik IFE dengan total nilai sebesar 3,079 dan pada matrik EFE memilki total nilai sebesar 3,528 diperoleh gambaran posisi rantai pasok saat ini dalam pemetaan kuadran matrik IE menetapi posisi dalam bagian sel I. Hal ini menggambarkan bahwa rantai pasok udang vaname berada pada posisi Growth, yang merupakan strategi memfokuskan perusahaan dalam suatu lini yang telah menjadi pilihan perusahaan untuk dikembangkan. Perumusan strategi rantai pasok untuk PT. Aryazzka Indoputra berdasarkan analisis IFE, EFE, IE, dan SWOT, dan QSPM, mendapatkan beberapa strategi yang menarik, strategi yang sangat menarik merupakan strategi (W dan T), yaitu : Mempererat hubungan kerjasama antara perusahaan dengan SDM yang ada, dan mempererat hubungan kerjasama anatara setiap anggota rantai pasok yang terlibat. Guna menyatukan seluruh anggota rantai pasok sehingga produk yang dihasilkan dan didistribusikan dengan waktu yang tepat, jumlah yang tepat sehingga dapat meminimalisir harga dan dapat memenuhi kebutuhan konsumen lokal dan luar negeri.Supply Chain Strategy Vanname Shrimp Study Cases in PT. Aryazzka Indoputra Kabupaten Aceh BesarAbstract The purpose of this study is to identify supply chain at PT. Aryazzka Indoputra and formulate alternative strategies for the development of PT.Aryazzka Indoputra. Based on qualitative descriptive analytical method using framework modified by Vorst, the result of research shows that the condition of management of supply at PT. Aryazzka Indoputra in the development stage. FSCM analysis results describe the network structure, chain management, business process, and supply chain performance, in the stage of developing and running well, but the condition of human resources, physical resources, technological resources, and capital resources owned by PT. Aryazzka Indoputra still needs to be improved. Based on the IFE matrix results with a total value of 3,079 and in the EFE matrix having a total value of 3.528 the current supply chain position description in the IE quadrant matrix mapping resides in the cell position I. This illustrates that the vanname shrimp supply chain is in the Growth position, which is a strategy of focusing the company in a line that has become the company's choice to be developed. The formulation of supply chain strategy for PT. Aryazzka Indopura based on the analysis of IFE, EFE, IE, and SWOT, and QSPM, get some interesting strategy, a strategy that is very interesting is the strategy (W and T), namely: Strengthening partnerships between companies with existing HUMAN RESOURCES, and strengthening of relations of cooperation between all members of the supply chain involved. In order to unite all members of the supply chain so that products that are produced and distributed in a timely manner, the right amount so as to minimize the price and can meet the needs of local and overseas consumers.
Kabupaten Aceh Jaya is a very potential Aceh patchouli production center. The development of the patchouli industry sector in Aceh faces serious challenges, especially the capacity building of farmers towards good agriculture practices, and innovation and technology. This study aims to identify the level of empowerment of farmers and the affecting factors. The study employed a questionnaire survey to 88 samples from 383 populations. Data analysis used a descriptive method and chi-square test. The results show that a low level of farmer empowerment is predominantly. The weakest elements are the ability to cooperate and solidarity; meanwhile, the ability to overcome obstacles is the highest, followed by the awareness and desire to change, and the ability to increase capacity to gain access. Farmer's perceptions on the group institutions, and program intervention have a significant association with empowerment, while the perception to characteristics of the social systems has no relationship. Therefore, the role of empowerment innovation is necessary for capacity building.
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