Generation Y, children born to baby-boomers, is widely considered to be the next big generation. Businesses are therefore struggling to find ways to capture a piece of this market. Could cause-related marketing be the answer? Employs an experimental design to examine how collegeage Generation Y consumers respond to a cause-related marketing (CRM) offer based on four structural elements. Also examines the potential impacts of sociodemographic characteristics of participants. The results indicate that a CRM offer is more likely to elicit a more positive response to a disaster cause than an ongoing cause when businesses use non-transaction-based and long-term/frequent support. Finds that females, social science majors, parents' annual income and previous donation activity have significant impact on the evaluation of a CRM offer. There is a positive relationship between evaluation of a CRM offer and purchase intent toward the offer.
This paper presents U. S. prevalence figures and their relationship to various family business definitions offered in literature to date. The percentage of households that own at least one family business where its owner or manager resides in the residential family/household was 13.8%. Results yielded a 10.0% prevalence rate for households having a business that qualified for this 1997 National Family Business Survey.The level of prevalence was shown to be associated with gender, ownership/management, involvement of family members, and generation of owner. These findings are useful for refining family business definitions. This paper also offers implications for future research, teaching, and practice relative to family businesses.
As the United States population continues to grow in cultural and linguistic diversity, many psychologists are left with important questions related to accurate and valid assessment practices. Although many of these questions are beginning to be addressed through the publication of newly normed measures and best-practice guidelines, few of these publications have focused on assessment with very young children. Accurate assessment in early childhood is vital to the identification of early intervention and mental health needs. Given the scarcity of appropriately normed psychological and developmental measures, along with limited published guidelines available for making adaptations to existing resources, young children being raised in non-English-speaking homes are at risk for misdiagnosis. The authors addressed this concern by providing clinical considerations for assessment with young children (ages 0 -5) and families who speak languages other than English. These considerations have been informed by an interdisciplinary infant mental health perspective, drawing largely from the fields of psychology and speech-language pathology. The authors illustrated each key point throughout the various phases of assessment with a clinical case vignette, including diagnostic classification and cultural formulation using the newly revised Diagnostic Classification of Mental Health and Developmental Disorders of Infancy and Early Childhood (ZERO TO THREE, 2017a).
Public Significance StatementThis article provides considerations for clinical psychologists and trainees conducting psychological assessments with young children (ages 0 -5) who are exposed to languages other than, or in addition to, English. The authors outline considerations throughout the assessment process and use clinical case examples to demonstrate key points in each assessment phase.
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