Mobile Solution for Immunization (M-SIMU) study; a recently completed 152 village randomized controlled trial that employs short message system (SMS) reminders and mobile money incentives to improve pediatric immunization coverage and timeliness in rural western Kenya. Oftentimes, randomized controlled trials and public health programs move forward without receiving input from the community the intervention seeks to serve. Focus group discussions (FGDs) prior to a trial's implementation helps ensure the interventions are contextualized to local customs and culture. Methods: FGD was conducted with three groups of mothers ranging from eight to 12. The FGD participant's opinions on timing, frequency, and content of SMS reminders, amount of incentives, in addition to other perceived challenges and barriers, were sought and integrated into the M-SIMU trial.
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