There has been a surge of recent antitrust cases involving Internet-based industries around the world, including in Latin America. These types of industries present special challenges for authorities, as their analysis requires an understanding of the fast-paced, innovative, and multisided nature of these businesses. In this paper we present methods and techniques for market definition and power analysis which emphasize the need to focus on competitive constraints rather than structural or functional characteristics of products and services-a particularly relevant issue in Internet-based industries. We next explore whether the legal frameworks of Argentina, Brazil, and Mexico can accommodate this type of analyses. Our focus then shifts to how competition takes place in Internet-based industries; we describe how firms vie for consumer attention and provide this attention to advertisers and developers using the concept of "attention rivalry." Taking this theoretical background into account, we pose the question of whether the three largest Latin American economies have the tools, legal ability, and expertise to undertake these types of complex analyses. We use cases to illustrate where they
Este documento analiza las deficiencias que existen en el proceso logístico para el comercio electrónico transfronterizo. De los seis pasos que conforman este proceso (recolección y concentración, exportación, transporte dorsal internacional, internación, transporte dorsal nacional y última milla), los principales cuellos de botella se encuentran en el paso por la aduana (exportación e internación) y en la última milla (el transporte del paquete desde el último punto de la red de distribución hasta el destino final).
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