Focusing on the dehumanization of sexually objectified targets, study 1 tested the extent to which objectified and non-objectified male and female publicity photos were associated with human compared to animal concepts. Results conrmed the hypothesis that, among all targets, only objectied women were associated with less human concepts. This pattern of results emerged for both male and female participants but likely for different reasons. Study 2 directly looked at female and male participants’ afnity with sexually objectfied women. Results indicated that the more women distanced themselves from sexually objectfied women the more they dehumanized them, whereas men’s sexual attraction moderated their tendency to dehumanize female targets. In study 3, this latter motivation was operationalized as the activation of a sex goal and showed to trigger man’s but not woman’s dehumanization of female targets. Overall, the present set of studies show that only sexually objectfied women are dehumanized by both men and women but for different reasons. Whereas sexual attraction shifts a men’s focus of a female target away from her personality onto her body triggering a dehumanization process, women are more inclined to dehumanize their sexually objectfied counterparts the more they distance themselves from these sexualized representations of their gender category
Sexual objectification changes the way people view women by reducing them to sexual objects—denied humanity and an internal mental life, as well as deemed unworthy of moral concern. However, the subsequent consequences of sexually objectifying others remain underresearched. In the current study, we examined the impact of objectification in the domain of sexual assault. Sixty British undergraduate students were recruited to complete an impression formation task. We manipulated objectification by presenting participants with either a sexualized or nonsexualized woman. Participants rated the woman’s mind and the extent to which they felt moral concern for her. They then learned that she was the victim of an acquaintance rape and reported victim blame and both blatant and subtle perceptions of her suffering. Consistent with prior research, sexualized women were objectified through a denial of mental states and moral concern. Further, compared with nonobjectified women, the objectified were perceived to be more responsible for being raped. Interestingly, although no difference emerged for blatant measures of suffering, participants tacitly denied the victims’ suffering by exhibiting changes in moral concern for the victim. We conclude that objectification has important consequences for how people view victims of sexual assault. Our findings reveal that sexual objectification can have serious consequences and we discuss how these might influence how victims cope and recover from sexual assault.
When sexually objectified, women are reduced to their bodies or sexual body parts and become likely targets of dehumanization. Not only men, but also women engage in this process. In the present research, we tested the link between women’s appearance related self-views and their tendency to dehumanize sexually objectified female targets. Specifically, we test two mediational models and predict that (1) women’s motivation to look attractive to men and (2) their tendency to internalize the sociocultural beauty stand- ards are linked with the dehumanization of sexually objec- tified female targets, and their level of self-objectification mediates both relations. To test these hypotheses, a sample of 55 heterosexual undergraduate female students from Northern Italy volunteered. Participants’ motivation to look attractive to men, their level of internalization of the sociocultural beauty standards, and their tendency to self-objectify was measured. Results confirmed that only sexually objectified female targets were significantly dehumanized, while their non-objectified counterparts were not. Moreover, both participants’ motivation to look attractive to men and their tendency to internalize the sociocultural beauty standards were positively linked with the dehumanization of sexually objectified female targets. As expected, these relations were mediated by participants’ level of self-objectification. These results show that higher levels of self-objectification among those women who are motivated either to look attractive to men or to internalize the sociocultural beauty standards are linked with their tendency to dehumanize sexually objectified female targets
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