A politician’s persona is negotiated on multiple platforms in various ways. Some maintain a strategic, carefully negotiated self, while others reveal more and blur lines between professional and private dimensions of their persona (Street 2004). Together with constituents – who discuss them widely on different platforms – politicians build personal brands which construct their lives as performances and products to be sold (van Dijck 2013; Enli 2015a). Persona representations provoke feelings and politicians are expected to effectively manage scrutiny of both private and professional elements of their public selves.
Societal discussions flow on social media platforms that are studied by researchers in multiple ways and through various kinds of data sets that are extracted from them. In the studies of these discussions, multimodality unravels the semiotic modes that are communication resources through which meanings are socially and culturally created and expressed. In addition, the viewpoint of affordances can be used for viewing the functions of social media platforms and their discussions. Furthermore, this review was conducted to better understand how social media comments are researched from the perspective of multimodality in the context of digital journalism and political communication. A systematic literature review and qualitative content analysis were used as methods. The review discovered that the studies under review were not that high in multimodality and that text as an individual mode was the most common one. Furthermore, Twitter was the most researched platform and the one where the use of modes was more thoroughly explained.
In this study, we have analysed what kind of information needs arise in case of a sudden random act of violence and which factors trigger these information needs. The case represented in this study is the stabbing in Turku which took place in August 18th, 2017, which led to the death of two people. The data in this study consists of the Facebook comments collected from the media company Yle News' Facebook-page. The first 13 posted news and their comments were collected during the first eight hours after posting the news. The total data consists of 1930 comments and 212 recognized information needs in their content. Quantitative and qualitative analysis were used for analysing the data. The study shows that, during crisis, information needs change as more information is released. Most information needs were directed to the media and especially the activities of media company Yle. Other frequent information needs included questions about the offender and issues concerning immigration politics. In the study, information needs were categorized into 15 different types that can be divided in to four main groups: authority related, act related, world view related and other information needs.Asiasanat: tiedontarve; tiedonhankinta; terrorismi; sosiaalinen media Artikkeli on lisensoitu Creative Commons Nimeä-EiKaupallinen-JaaSamoin 4.0 Kansainvälinen -lisenssillä
Political campaign communication has become increasingly hybrid and the ability to create synergies between older and newer media is now a prerequisite for running a successful campaign. Nevertheless, beyond establishing that parties and individual politicians use social media to gain visibility in traditional media, not much is known about how political actors use the hybrid media system in their campaign communication. At the same time, the personalization of politics, shown to have increased in the media coverage of politics, has gained little attention in the context of today’s hybrid media environment. In this research we analyze one aspect of hybrid media campaign communication, political actors’ use of traditional media in their social media campaign communication. Through a quantitative content analysis of the Facebook, Twitter and Instagram posts of Finnish parties and their leaders published during the 2019 Finnish parliamentary elections, we find that much of this hybridized campaign communication was personalized. In addition, we show that parties and their leaders used traditional media for multiple purposes, the most common of which was gaining positive visibility, pointing to strategic considerations. The results have implications for both the scholarship on hybrid media systems and personalization of politics.
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