This study aims to determine the causes of product leaks so as to minimize the risks of product quality degradation. The research method used is descriptive qualitative research method, data collection techniques used are observation, interviews and documentation. The collected data is then analyzed to obtain useful information to solve a problem in research. The process of testing the validity and reliability in this study uses a triangulation process. In this study, to measure Quality Risk Management, FMEA is used as a tool to measure or identify the source or cause of a quality problem. The next method to solve problems or risks in Quality Risk Management is AHP. The results of the study can be concluded that, Quality Risk Management in the distribution of Infusion products. The risk with the highest RPN value is the risk of damaged goods in the distribution flow of releasing goods from the warehouse to the expedition of PT. BSP which causes a leak in the softbag packaging. These risks are then analyzed to find the best alternative for handling them. Determine alternative handling of Quality Risk Management in the distribution of Infusion products at PT. BSP using the AHP method. Based on calculations using Expert Choice 11 software, the priority criteria are time and handling effectiveness which has the highest pairwise comparison value is the alternative of adding product handling information labels on cardboard packaging.
Selama pandemic Covid 19 banyak sektor usaha yang terpuruk, namun beberapa industri seperti industri makanan dan minuman masih bertahan ditengah menurunnya daya beli masyarakat sebagai akibat adanya krisis kesehatan dan perekonomian. Tahu merupakan salah satu hasil industri makanan yang banyak dikonsumsi oleh masyarakat karena dianggap makanan murah meriah tapi sangat bergizi. Oleh karena itu perlu diperhatikan kualitas produknya dan penting diketahui prioritas kriteria tahu yang berkualitas. Tujuan penelitian ini untuk mengetahui bobot prioritas dalam pengendalian kualitas produk Tahu Berkah. Agar kualitas produk yang dihasilkan sesuai dengan harapan konsumen, maka perlu dilakukan pengendalian kualitas. Salah satu alat yang bisa digunakan dalam melakukan pengendalian kualitas tersebut dengan menggunakan metode Analytical Hierarchy Process (AHP). Metode yang digunakan dalam penelitian ini yaitu penelitian dengan pendekatan kualitatif, sebagai informan data diperoleh dari para pengelola usaha UD Tahu Berkah dan responden reseller yang diaggap paham mengenai kualitas produk. Hasil penelitian dan hasil perhitungan AHP, kriteria tekstur, subkriteria meningkatkan kualitas dan alternatif pelatihan SDM mendominasi dan memiliki nilai hitung yang tinggi dibandingkan dengan yang lain. Memberikan pelatihan kepada SDM akan berpengaruh terhadap hasil produksi karena dengan adanya pelatihan akan menambah pengetahuan karyawan, keahlian dan keterampilan untuk menjalankan pekerjaan sesuai dengan keinginan perusahaan serta mencapai hasil kerjanya.
The purpose of this study was to examine the relationship between celebrity endorsement and purchase intention in telecommunication device industries. A structured and self-administered survey was used to get responses from the students as the sample target. The authors delivered 154 questionnaires to the students while 79 were retained and valid for the analysis. The instrument of the research was stated valid and reliable as the result of construct validity and reliability test. Multiple regression analysis was also used to test the hypothesized relationship of the research model. The empirical findings indicate that only trustworthiness of celebrity endorser has positively and significantly affected student intention to purchase smartphone. Meanwhile, the four other celebrity endorsement dimensions which consisted of expertise, physical attractiveness, respect, and similarity of celebrity endorser have not significantly affected student intention to purchase smartphone partially. In the other hand, all of celebrity endorsement dimensions have positively and significantly affected student intention to purchase smartphone simultaneously. This study had some limitations related to the aim of the study. The further study is suggested to set wider and bigger sample characteristic in order to get better generalization. Further study can focus on involving another constructs which were categorized as intervening or moderator variables that strengthen or weaken the relationship between the dimensions of celebrity endorsement and purchase intention. The study highlights the strategic importance of celebrity endorsement in obtaining positive responses of the market target. Hence, telecommunication devices especially smartphone industries are suggested to consider celebrity endorsers who have higher trustworthiness perceived by target market as the message source of their marketing communication strategies.
This study aims to analyze the inventory control of perfume seeds at PT. Pioneer Gait Sampono (case study of aromania perfumery Karawang). The aim is to find out how far the inventory control of aromania perfume seeds has been running effectively and efficiently. The method used in this research is descriptive with a qualitative approach, using a purposive sampling technique. Data collection techniques by conducting observations, interviews and documentation, to test the validity and reliability by using a triangulation process including source triangulation, technical triangulation, and time triangulation. The results of this study indicate that there are constraints on the supply of perfume seeds, where consumer demand is not fulfilled due to empty supplies resulting in lost sales or disruption of the sales process at the company, but with the always better control analysis method used, it can control every good inventory starting from the process. ordering, receiving goods, checking goods, storing goods, the process of releasing goods, the lead time of goods arriving to the safety stock.
Small and medium enterprises (SMEs) play an important role and strategic for the country's economic growth in both developing and developed countries. Increasing competitiveness is determined by the carrying capacity, science and technology, innovation ability and the learning process that develops in the community. The aim of this research is to examine the application of Information and Communications Technology Business and Competitiveness of SMEs Effect on Food and Beverages in Cimahi. This research is descriptive and exploratory and using quantitative research approach and explanatory survey method. There are 100 Small and Medium Business Unit which deploy in 15 villages in Cimahi taken as sample using stratified random sampling technique. Data are collected based on interviews and questionnaires. According to the discussion, this research obtain results as follows : a. SMEs Cimahi majority (75.17%) already use information technology applications to market their products, although at 24.83 percent do not use any type of information technology applications. Applications predominantly used are Facebook, BBM, SMS and Instagram. b. Cimahi city SMEs largely use information technology to market their products. But there are still constraints faced by them; limited knowledge and ability of the management of SMEs to apply information and communication technologies in accordance with the demands of technology and the development of times. c. Application of information technology and business communication partially no effect on the competitiveness of the SME Food and Beverages in Cimahi, but simultaneously, impact on their competitiveness. Thus, they need to implement decision making, which related to the application of information technology, and business communication jointly. Recommendations for the Government of Cimahi are as follows: enhance further programs that support the competitiveness of SMEs of Cimahi among products of SMEs in other cities. Expanding SMEs’ opportunities to increase understanding of the importance of Communication Technology Applications for SMEs as well as facilitating the access of SMEs to be able to market their products online by providing supportive training.
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