In the knowledge economy, human capital is a key factor in any organization to achieve a sustainable competitive advantage. Thus, selection of competent personnel is the most important function of human resource managers. However, because of a wide range of criteria and organizational factors that affect the process, personnel selection is often regarded as a complex problem that can be answered through multicriteria decision-making (MCDM) procedures. Despite the great importance of determining a comprehensive set of criteria, it has not gained enough attention in the literature. This study presents a competency framework with five criteria for choosing the best information technology (IT) expert from five alternatives. The stepwise weight assessment ratio analysis (SWARA) and grey additive ratio assessment (ARAS-G) methods are also used to derive the criteria weights and provide the final alternative, respectively. The results reveal that subject competency is the major criteria in IT personnel selection.

PurposeThe present study is aimed to develop a firm export performance measurement model. Increased levels of globalization are forcing firms, especially SMEs (i.e. small and medium-sized enterprises) and entrepreneurial firms, to enter new markets and increase their exports. Consequently, export performance measurement has become a vital tool for achieving competitive advantages, and this type of measurement is considered an important topic of research in the field of international marketing. However, the literature lacks a comprehensive framework for measuring export performance, even though many criteria for gauging this performance's parameters have been discovered and applied.Design/methodology/approachA literature review was conducted, and the most important criteria for export performance measurement was identified using weights obtained by stepwise weight assessment ratio analysis method. Then, the export performance of five firms was evaluated using the additive ratio assessment method with interval-valued triangular fuzzy numbers.FindingsThe 15 most significant criteria were identified and categorized into three dimensions: economic, strategic, and other. The strategic dimension was identified as the most important, while the criteria “strategic goals achievement” and “return on investment” were found to be the most relevant.Practical implicationsA comprehensive framework including a definitive set of the most prominent, useful evaluation criteria was established which enables both scholars and practitioners to assess export performance.Originality/valueThe current study attempts to fill the gaps in the literature by presenting a comprehensive framework for export performance measurement.

PurposeThe purpose of the present study is to investigate the antecedents of export performance and branding advantage, as a key type of competitive advantage in export markets among entrepreneurs and managers of agri-food exporters.Design/methodology/approachA sample of entrepreneurs from 182 exporting firms of the agriculture and food industry participated in a cross-sectional survey. The data were collected by a self-reporting questionnaire and partial least squares were used to analyse the data and assess the path model.FindingsResults revealed that experiential resources strongly promote communication capabilities. Also, communication, distribution and product development capabilities contribute to the creation of the branding advantage in export markets. In addition, a positive relationship between the branding advantage and export performance of agri-food products is confirmed.Research limitations/implicationsThe study targets exporters of agri-food products. Hence, the results should be interpreted regarding the context of low-technology firms. Further, this paper delineates branding advantage considerations that managers need to account for to achieve effective exporting. Practitioners can efficaciously exploit resources to achieve a competitive advantage, considering that they focus on building capabilities, and in particular, communication capabilities.Originality/valueThe present study highlights the role of the branding advantage as an important type of competitive advantage in international entrepreneurship and export markets. It attempts to examine the combined relationships of resources and capabilities with branding advantage and export performance.