New and social media are powerful new communication platforms capable of underpinning marketing and communication strategies; the new material mediation of interaction creates new sorts of interactional problems which need to be resolved. We intend to provide qualitative research and reflection on social media and their impact on issues pertaining to public relations activities and communication management. This article analyses management of the online reputation of an Olympic athlete, applying a Goffmanian framework regarding self-presentation. After a theoretical component concerning the concept of celebrity, sport sponsorship and crisis management, the authors focus on the uses and misuses of social media, addressing an exploratory research question, that is: how should a celebrity manage a communication crisis caused by misuse of a social media platform?
The essay investigates the evolution of the “narratives of invention” used by the founding fathers of the World Wide Web in a selected corpus of papers written by Tim Berners-Lee and colleagues from 1989 up to 1993 and later in the books of James Gillies and Robert Cailliau and of Berners-Lee himself in 2000. Thanks to a textual analysis that cross these sources, we identify three main sets of common keywords that did not change and three couples of conflicting keywords that depict the evolution of the narratives over time. Change and continuity, intertwined with conservation and innovation, emerge as the key strategies of the Web’s founding fathers in narrating their idea.
Interdisciplinarity involves the interaction, combination, and integration of theories, concepts, and methods across different disciplines—and fan studies is commonly seen as an interdisciplinary field of research. This contribution sheds light on the question of interdisciplinarity by investigating contemporary notions of theory and methods used in two discipline-related scholarly journals through a metadata analysis of the keywords as well as a content analysis of fifty randomly selected abstracts in order to investigate the dominant theoretical approaches and methods used in the field of fan studies.
According to a survey by Goo Research (April 2011), the average Japanese person appears to have relied primarily on television news for gathering information in times of disaster, and as unlike a lot of overseas media, the public broadcaster NHK’s news broadcasts were defined as very calm and measured. This chapter focuses on the NHK coverage of the earthquake and nuclear crisis in March 2011 compared with private channels’ and specific websites’ coverage with regard to specific events. The aim is to enlighten the ways and the tools through which Japanese Public Television played a double role: on one side it became a primary source of information for hard news and played a “service” role for the population in need; on the other side and with special regard to the coverage of the nuclear crisis, the duty to inform was balanced by the duty to reassure the public and promote harmony so that NHK privileged government and corporate statements about the Fukushima situation. The authors corroborate their study through an analysis of NHK’s programming and private channels’ changing schedules and advertising during the recent disaster. This chapter provides a concrete example of the potential television role in disaster mitigation, taking into account both the positive and critical aspects.
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