Nowadays, Social Media represent a new sophisticated and uncontrollable element influencing consumer behavior. They have also dramatically changed the way businesses and consumers communicate with each other. This paper is focused on Social Media and their ability to influence consumer behavior world-wide and specifically in Albania reality. The adaption and growing popularity of Social Media by so many users world-wide is first discussed. It is examined the reasons for the use of Social Media and user attitudes towards them. Then the authors proceed with a multidimensional examination of the impact Social Media have on users' consumer behavior and purchase intentions. The survey data are from all users of Social Media and this led to significant results about consumer behavior.
The Development of Information and Communication Technologies (ICTs) An important aspect of tourist destination marketing is its branding. Destination Branding concept is very important because it make possible for a destination to differentiate from competitors through an unique name and identification in the perception that the target market will have. The aim of this paper is to investigate the impact that Internet has in destination branding, especially for relatively new destinations. The role of Internet is present through a variety of tools, such as web-sites, e-mail, social networks, blogging etc. We will bring the Albanian Case as a new destination to illustrate how the use of Internet and its related tools has helped in constructing a good brand image. Nowadays people find themselves firstly searching for information online about the destinations they want to visit, through Internet and the various platforms, so they are becoming very important as means for branding a destination. Many Internet elements can make a difference in branding if included as needed in the e
Nowdays the technological innovations evolve faster and in this conditions it is necessary to examine how this technology affects the accounting profession in the same way as it has affected everyday aspects. Accounting is transformed into something more than simple recording, summarizing and reporting of transactions exceeding these routines and practical functions and extending throughout the organization including, delegated functions, processing methodologies, controls and expected outputs, which considered all together as “the system “. It includes all dimensions of business operations, including the flow of financial data across the organization and beyond. Consequently, this paper aims to address issues such as how knowledge about IT deal from accounting professionals and how they further develop their professional development during the subsequent training. This paper shows the importance of the IT knowledge in accounting, marketing, management and decision making. We conclude the paper by giving a short overview relying on the analysis of data collected from a survey.
This study aims to explore tourist’s satisfaction on the accommodation provided during their stay in Vlore (Albania) touristic structures, and if there are possible associations between different characteristics related to this service and tourists. Lack of studies on analyzing customer satisfaction in the industry of accommodation, especially for Vlore, have prompted us to undertake this study. The study results are important for local government, the accommodation industry, and is a source of information for whom is interested to improve their accommodation services, or to invest in accommodation industry located in Vlore, Albania. “Netnography” is used to collect data for our research purpose from the reviews in TripAdvisor website. Using descriptive and inferential statistics, this study concludes that 64.9 percent of the ratings are “very good” or “excellent,” regardless of the accommodation structure chosen. Accommodation structures should have a clear defined idea of what kind of tourist they want to attract in a certain period of the year, in order to offer the quality tourists expect. Furthermore, understanding of tourist satisfaction evaluation is important in implementing successful marketing campaigns.
Evolving markets challenge the organization's ability to react to customer demand. Decision-making becomes paralyzed by process-based operations and chains of command and control, thereby decreasing agility. Many organizations today are also facing significant demographic challenges. Baby boomers, once the lifeblood of business, are retiring while Generation Y wants to communicate and interact in a completely different manner. There may be four generations in the modern workplace, and each has its unique traits and demands. There is growing complexity both inside and outside the organization. Organizations need to understand complexity instead of simply increasing complication. The growth of interest in this area is closely related to the fact that social enterprises constitute the fastest growing category of organizations in the USA and to the fact that universities and business schools around the globe are currently involved in various education programmes in social entrepreneurship and social enterprise.
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