Attitude behavior gap, Consumer behavior, Ethics, M00, Z13,

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The current crisis is considered by many economists to be the severest recession in post-war economic history and it has had great impact on the Spanish economy. Within this context, the entrepreneurs' role is crucial, given that entrepreneurial activity is a main driver of economic recovery and growth. This study intends to explore entrepreneurs' perceptions and experiences with regards to the barriers for recovery and identify possible strategies to respond to the crisis. In total, eight focus groups were conducted and a representative sample of 301 entrepreneurs was selected.

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