This study is an attempt to analyse economic discourse metaphors and stable expressions. Significant attention is paid to metaphor creative potential in the field of terms formation as well as representation of certain aspects of economic reality events. Some rhetoric models are especially studied from the point of view of their rhetoric impact on the potential audience. The market of goods and services began to develop rapidly in the modern consumer society, and as a result, the corpus of language tools began to expand to attract the attention of potential recipients of goods and services. Economics and linguistics are two spheres of science that are united by humans – acting and thinking/ speaking. Modern consumer society requires members of society equipped with economic knowledge that facilitate the process of acquiring something. Today, advertising with economic terminology is becoming more diverse, and it can be targeted at professionals and the broadest segments of the population. Recently, not only linguistic but also paralinguistic levels of advertising discourse realisation have become more and more relevant. The authors consider the phenomenon of linguistic metaphors in economic advertising discourse. The complexity of understanding the material is due to the use of linguistic and cultural stereotypes of the local type. The authors propose to pay attention to the fact of using metaphors of a language culture to attract potential consumers of economic services and create an image of an attractive product of economic discourse in one of the primary mechanisms for managing economic interests in the consumer society. Hence, there is a need to study economic terminology and its functioning in modern economic discourse. This study considers the metaphors of economic discourse as a manifestation of his interdiscursive nature. We analyse the compatibility of economic metaphors with national and cultural symbols and possibilities to influence the audience.
The article considers the possibility of resource centers in the organization of network interaction in the preparation of future teachers and the experience of such centers in the city of Kaliningrad. Presents the purpose, objectives, functions of the Resource Center, the methodological basis of its activities and development. Highlighted basic principles of operation of "Pedagogical education" resource center and presents a program of development of the Resource Centre and the strategic vision of its activities. It presents the main objective of the resource center -the organization and implementation of teaching practice as a leading tool of formation of educational outcomes, both professional and social interaction space as a way to implement a complete professional activity. Described in detail the functions of the resource center -ensuring the development of scientific and educational cluster, create a system of practice-oriented training of future teachers in undergraduate and graduate programs in the framework of the enlarged group of specialties "Education and Pedagogy", carrying out career guidance activities for school children and future students. In addition, covered the methodological basis of the activity and development of the resource center -activity approach (requires active and reflexive-activityrelated methods and forms of education), the competence approach (focuses on the formation and development of personality and professional competence of future teachers -bachelors and masters), practice-approach ( ensure the inclusion of students in the activities of the Resource Centre, which provides them with a unique opportunity to try to solve professional problems in the real world of modern educational environment). The basic principles of operation of the resource center, "Pedagogical Education", presented the program of development of the resource center and strategic vision of its activities.