The analysis of eye movements during reading an eBook from different eReading tools suggests that subjects' reading behaviour is similar to reading from a printed book.

In picture viewing, emotional vs. neutral stimuli could play a different role in eye movement parameters and in the spatial progression of the scanpath. The aim of this paper is to investigate exploratory behaviour of normal subjects during the vision of emotional vs. non-emotional stimuli, by considering to what extent the thematic content (animate vs. inanimate) is likely to influence the observer’s eye movements. Sixty-five subjects’ eye movement patterns were measured while looking to emotional (pleasant and unpleasant) and neutral pictures depicting animate or inanimate contents. Results showed that the number of fixations and the gaze duration were greater for emotional pictures than for neutral ones, and animate pictures were fixated longer than inanimate ones. Both emotional and animate pictures may affect eye movements and constitute privileged stimuli of adaptive behavioural tendencies.

Reading online newspapers is increasingly becoming more common, so that thousands of newspapers are published online today. Despite this development, there are many unanswered questions concerning subjects’ behaviour during reading an online newspapers. Recording eye movements when a subject is navigating within a news website can provide quantitative and objective information on subject’s behaviour and combined with other methodologies – usability testing, focus groups, log analysis - represents a powerful tool for improving news websites functionality, and by consequence their achievement among readers. Two Italian newspaper websites have been considered for the study described in this paper and the analysis has been focused on the exploration behaviour within the newspaper home page and the reading of article pages.