This research is motivated by the norms and practices of femininity that individuals create through performances and bodily practices. It investigates the levels of women's acceptance of the femininity ideology and neoliberalism in the upper middle class, their effects on aesthetic labor and the objectification of their bodies. It examines how the logic and techniques associated with neoliberalism shapes the construction of current femininities and shifts in the relationship between the self and the body. Through the use of quantitative analysis from data based on young middle class women in Monterrey, Mexico, this study aims to determine how women are making sense of their bodies through selfdiscipline and self-regulation, as well as the ways in which neoliberal and
<p><strong>Resumen</strong></p><p>El objetivo de la presente investigación es identificar el efecto de la vestimenta de una mujer y el nivel de sexismo ambivalente que presenta el observador sobre la culpabilización de una víctima de violación sexual. Participaron 550 estudiantes de universidades privadas de México entre los 18 a 27 años. Se aplicó un cuadernillo con una fotografía de vestimenta (neutra, sexy, transgresora sexy y masculina), un escenario de violación sexual, preguntas para evaluar el efecto de la manipulación, el cuestionario de culpabilización (Romero-Sánchez, Megías y Krahé, 2012) y el ASI: Inventario de Sexismo Ambivalente (Glick y Fiske, 1996). El estudio muestra que la vestimenta aumenta o disminuye la culpabilización hacia la víctima por su relación con su nivel de sexismo.</p><p><strong>Abstract</strong><strong></strong></p><p>The objective of the present investigation is to identify the effect of a woman's clothing and the level of ambivalent sexism presented by the observer on the blaming of a rape victim. Five hundred students from private universities in Mexico between the ages of 18 and 27 filled out a brief questionnaire. A booklet with a clothing photograph was applied (neutral, sexy, transgressor sexy and masculine), a rape scenario, questions to assess the effect of manipulation, the guilt questionnaire (Romero-Sánchez, Megías and Krahé, 2012) and the ASI: Inventory of Ambivalent Sexism (Glick and Fiske, 1996). The study shows that attire increases or decreases the blame towards the victim for its relationship with their level of sexism.</p>
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