Approved for public release; distribution is unlimited. SUPPLEMENTARY NOTES ABSTRACT (Maximum 200 words):A strong economy in recent years has increased the challenge that Army recruiters face in obtaining sufficient enlistees to meet force requirements. In order to continue to meet recruiting goals, the Army must understand youth perceptions and how youth make decisions about whether to join the Army. Generating appropriate market research for the Army requires first cataloguing the existing market research databases and identifying the critical questions that are not answered by current research. This effort identified existing databases that have information about youth and parent attitudes and developed a searchable electronic catalogue of these databases.For each of 64 databases identified, researchers acquired information such as the sample size, demographics of the subject population, the type of variables in the research, frequency of data collection, cost of obtaining the data, and point of contact informatioa An index was created that can be searched either using 17 relevant search categories or by a user-defined key word search Recommendations for future research directions are discussed Approved for public release; distribution is unlimited. ui FOREWORDThe U.S. Army Research Institute for the Behavioral and Social Sciences (ARI) conducts research on personnel performance and training in support of Army goals, and one application of this has been to the area of recruiting. A strong economy in recent years has increased the challenge that Army recruiters face in obtaining sufficient enlistees to meet force requirements. In August 1999 the Secretary of the Army directed that the Army generate in-depth market research, with the assistance of organizations such as ARI, to develop an understanding of youth perceptions and how youth make decisions about whether to join the Army.ARI responded by sponsoring a project to identify existing databases that have information about youth and parent attitudes and develop a searchable electronic catalog of the information regarding these databases. This catalog provides a basis for identifying critical market research questions that are not answered by current research. The Commanding General of the U. A strong economy in recent years has increased the challenge that Army recruiters face in obtaining sufficient enlistees to meet force requirements. In August 1999 the Secretary of the Army directed that the Army generate in-depth market research, with the assistance of organizations such as the U.S. Army Research Institute for the Behavioral and Social Sciences (ARI), to develop an understanding of youth perceptions and how youth make decisions about whether to join the Army. Generating appropriate market research for the Army requires first cataloguing the existing market research databases and identifying the critical questions that are not answered by current research. Procedure:ARI sponsored a project to identify existing databases that have information about youth ...
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