The author argues that radical geography needs a political revival. Of many avenues that might be followed, the areas of consumption and commodity chains are taken up for consideration. Revival involves a critique of certain trendy, theoretical approaches prevalent particularly in the study of the commodity—as with postmodern notions of the sign and image space, the new retail geography with its stress on identity, and actor-network theory diverting into nonhuman actants. Although not without potential, these approaches lack critical, political edge, especially in the sense of connecting consumption with production. Liberation at one end is divorced from exploitation at the other. Nets are noticed but not workers. As an alternative, a materialist–semiotic analysis is proposed using the concept of commodity chains. This analysis has greater potential for theorizing connections between consumers and producers in a way that stimulates political praxis as well. Nine strategies for political engagement are proposed, from deconstructing advertisements to direct actions such as boycotts, anticorporate campaigns, and guerilla shopping tactics. The intention is to involve radical geography in a new politics of consumption.
Recent media and political events illustrate some links between consumption and production. The author explores these links through the concept of commodity chains. This concept has been partially developed in the literature, and an attempt is made to specify this further by means of the illustration of gold. The message is that the ‘geographies of consumption’ literature is insufficient by itself but becomes stronger when joined with a materialist commodity-chain analysis. The author moves from a deconstruction of the images of men and women in gold advertisements, at the consumption end, to the various places of production, beginning with Italian gold jewelry factories, then South African gold mines and apartheid, and third Lesotho, where Basotho men migrate to South African gold mines leaving behind ‘gold widows‘. The material reality of these gold widows stands in contrast to the ‘gold windows' of Tiffany's and the images of women and men in advertisements for gold. The author opines that this sort of analysis necessitates a politics of consumption in which the two ends are reconnected; and that this could lead to a new ‘commercial geography‘.
Political pressures exerted by environmental movements have forced governments otherwise committed to neoliberal policies to find reconciliatory policy positions between two contradictory political imperatives—economic growth and environmental protection. This article explores some ideological means of reconciliation, as with notions of sustainable development, which appear to bridge the impassable divide, and some of the institutional means for dealing with contradiction, as with the displacement of political power upward, away from elected national governments and toward international agreements and nonelected global governance institutions. Through these two strategic maneuvers, the authors argue, environmental concern has been ideologically and institutionally incorporated into the global neoliberal hegemony of the late twentieth century. The global capitalist economy can grow, if not with clear environmental conscience, then with one effectively assuaged. This process of neoliberal deflection is illustrated using the case of the General Agreement on Tariffs and Trade and the World Trade Organization.
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.