The study explores the aspects of decision making system development within enrolment campaign in institutes of higher education. Based on the survey on entrants' and students' opinion main directions are assumed for the creation of integrated communication system involving existing and potential consumers of educational services, as well as university's image development. Creation of professional laboratories within programs of specialization. The creation of professional practical field for students, bachelors, masters, postgraduate students and lecturers within the university.
This research paper includes the analysis of the Russian higher education system and opportunities for its export as a tool for the competitiveness improvement of a country globally. This statement is considered in the paper taking into account the latest changes in the global economy including digitalization, automation, economic crisis with trading wars and other phenomena. Additionally, the flows of foreign students have been studied within different period of time taking into account countries of origin for students. Statistical data on students flows have been compared with the situation in other countries and corresponded conclusions have been provided.
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