Interest in the situation of women scientists has increased in recent years. Scientific institutions and governmental authorities have launched initiatives to promote science as a vocation among women. Within this context, the effort made by the media in disseminating role models is of vital importance. The aim of this research is to analyse the presence of women scientists in the media, and to conduct an appraisal of the status granted to them and the image conveyed about them. To this end, we analysed the content published on the websites of the regional newspapers Berria, Gara, El Correo and Diario de Navarra between 2014 and 2019 citing women scientists and researchers (N = 2362). The results indicate that presence is greater in quantitative terms, as is the prominence given to them in headlines. However, the disciplines in which they practise and the stereotypes which are conveyed shape their image, which in the case of STEM areas emphasise their role as carers and their singularity in the scientific field.
Entre las herramientas de comunicación interna y externa que emplean las universidades, las redes sociales les permiten acceder de forma directa y sin intermediación a sus usuarios y públicos potenciales. Esta investigación analiza el uso que hacen de Facebook y Twitter tres centros de educación superior de referencia, con el objeto de analizar las temáticas y los usos principales de las distintas plataformas, así como estudiar el nivel de enganche de los contenidos. En total, se han analizado 1.217 mensajes publicados durante un periodo de dos meses. Los resultados indican que la divulgación científica de los resultados de las investigaciones que se realizan en estos centros son el principal contenido de estos mensajes, aunque existen usos diferenciados de cada una de las plataformas.
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