Ecuador is considered a multi-ethnic and multicultural country. It has several celebrations that are part of its traditions. One of these celebrations is the feast of All Souls Day, commemorated in a different way in the four regions of the country. In the coastal lowlands region, especially in the province of Santa Elena, the Tugaduaja community performs a ritual called the Table of the Dead, which consists of displaying various foods that the deceased relatives loved. The objective of this article is to describe the elaboration of this ritual from the ethnographic point of view, for which in-depth interviews and observation cards were used. The Table of the Dead is held 2 days a year, on one occasion for dead children and on the other for dead adults. The festive meals that can never be absent from the table are roasted sweet potato, dead man’s bread, corn custard, and goat stew. This social, ritual and festive use contributes to the dialog and respect between the different cultures and communities of Ecuador.
El objetivo de este artículo es formular un modelo de calidad de servicio que permita el fomento de la competitividad de restaurantes de cocina tradicional ecuatoriana de la ciudad de Guayaquil. El diseño de investigación es no experimental descriptivo, predictivo. La técnica encuesta fue aplicada a trescientos cuatro clientes de restaurantes de comida típica ecuatoriana. Tuvo un instrumento con treinta y dos ítems para la variable gestión de la calidad y sesenta y cuatro para la variable competitividad. Los datos fueron analizados mediante pruebas estadísticas de regresión logística ordinal. Entre los resultados más importantes, el modelo teórico indica una competitividad desfavorable relacionada con el servicio brindado por los establecimientos, deficientes protocolos de bioseguridad y desconexión de la arquitectura de los establecimientos con el entorno cultural costeño ecuatoriano.
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