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This paper introduces a new typology and associated measure of social and environmental mission integration (SEMI) by conceptually framing a feature of hybrid organizations-the degree of integration of their revenue model and social-environmental mission. The SEMI measure is illustrated using a hand-collected sample of 256 North American Certified B Corporations. We explore the heterogeneity of SEMI scores by identifying external-facing correlates and demonstrate non-congruence with Certified B Corporation's audit results. Overall, these finding advance our knowledge of hybrid organizations and how they balance their socialenvironmental missions with their economic objectives.

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