The geographical diversity of the origin of both editorial staff and authors is one of the crucial criteria in the selection of journals for international recognized databases (Scopus, Web of Science, etc.). The established world-class scientific journals, as a rule, have their own readership, regular authors, and attract new ones due to their own high indicators (Hirsch index, quartile, etc.). Many newly established periodicals aiming at international recognition face the issues of finding foreign editors and authors. It is more difficult for the journals that are not included in recognized databases to compete with more recognized ones in attracting new authors. As a result of evaluations of journals, the members of the Scopus Content Selection & Advisory Board (CSAB) indicate that journals need to significantly expand their international reach in terms of authorship and academic influence. They recommend them to consider publishing more articles in English and to attract more respected authors from other countries. The recommendation is undoubtedly valuable, but the question arises: how to attract foreign authors? In fact, the targeted e-mail distribution as a tool for finding authors and increasing publication activity is poorly effective, since authors are mainly interested in recognized journals indexed in international scientometric databases. Another recommendation from the expert is that it will be helpful if the published articles cover a wider range of research topics and issues that may directly affect an international audience. As N.V. Kirillova rightly notes: “no scientific work can be started without preliminary study and analysis of research carried out earlier on the chosen topic or taking place at present. The results of such an analysis of publications on the topic of research are reflected directly in scientific articles and published in the form of independent systematic reviews.”[1] In conjunction with the foregoing, it is important to reconsider the duties of the members of the editorial board as the direct authors of the newly established journal, who could, for example, on the instructions of the editor-in-chief write up-to-date reviews on the relevant problems and headings of the journal. Published articles can be sent directly to foreign authors, which are cited by the authors who are members of the editorial board. Alternatively, this can induce foreign authors to a scientific dialogue, and, possibly, to publish articles in a newly established journal.
In a conversation with the executive editor of a reputable periodical, I noticed that the journal “Economic Consultant”, according to the financial model of Gold Open Access, publishes its articles in the open access, but at the same time charges the authors (or institutions) for publishing services. In response, I heard the editor exclaim: “If our journal becomes paid, I will leave my job!” The authors are also dissatisfied with the need to pay for the publication, I quote: “I don’t agree! I have never paid for my intellectual product, and I am not going to pay for it. I give it for free, and I consider the publication of my material as a fee for my work”. Indeed, some institutions have their own journals, the publication of which is free for employees. However, this is possible because the work of proofreaders, reviewers, and employees of the printing house is paid by the scientific or educational organization itself. Young commercial publishers that do not have sponsorship have to cover their costs through payments from authors. It should be noted that the absence of printed versions of journals does not in any way simplify publishing: electronic periodicals have additional expenses for maintaining the site, preparing data for uploading to bibliographic and information databases, etc. With that, it is necessary to understand that the reflection of the results of specialists’ research work in periodicals significantly increases the authority not only of the authors themselves but also of these publications. A number of commercial periodicals take a hybrid approach to publishing. For example, some publications do not charge authors who “do credit to the journal”. There are journals in which the authors act as free consultants, reviewers, thereby getting the opportunity to publish their own articles free of charge. The rector of one of the higher education institutions, after another open day, said: “We used to choose, and now they choose us”. Something similar is now observed in the publishing industry – there is a struggle between authors for publication in reputable periodicals, and young journals themselves have to fight for authors. The journal “Economic Consultant” adheres to the financial model of Gold Open Access, which provides for payment by the authors for the services of preparing an article for publication. Almost the entire amount received from the author is spent on translating Russian-language articles into English, the rest – on typesetting, that is, the author understands what he is paying for. No fee is charged for authors of English-language articles – in this case, we work according to the Platinum Open Access model since we do not charge either readers or authors. Publishing activities under the open access model are funded by institutions, societies, using grants. In the absence of financial support, the publisher is forced to work for free – for the future, for credibility.
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