Kehadiran internet memberikan alternatif bagi setiap individu untuk mencari pasangan hidup (jodoh) tanpa harus bertatap muka. Penelitian bertujuan untuk menganalisis pergeseran makna yang terjadi dalam proses ta’aruf yang dijalani oleh pria dan wanita yang sudah menikah serta individu yang sedang menjalani ta’aruf. Penelitian kualitatif ini fokus untuk menggali tahapan hubungan komunikasi interpersonal dalam proses ta’aruf melalui analisis data Interpretative Phenomenological Analysis. Informan penelitian ini terdiri dari tujuh orang, yaitu tiga pasangan yang sudah menikah melalui proses ta’aruf dan satu orang yang sedang menjalani proses ta’aruf di Kota Padang. Informan dipilih dengan teknik purposive sampling. Hasil penelitian ini diperoleh bahwa tahapan dalam proses ta'aruf klasik, antara lain perkenalan, konfirmasi, penjajakan, pertemuan keluarga dan menetapkan hari pernikahan. Tahapan ta'aruf klasik ini bertransformasi dikarenakan konsekuensi teknologi komunikasi. Ta’aruf sudah bisa dilakukan melalui teman, orang tua, saudara maupun media sosial. Ta'aruf online membuat terjadinya pergeseran makna ta'aruf, di mana kesakralan sebuah proses ta’aruf sudah diartikan berbeda walaupun esensinya sama. Saat ini, keseriusan individu dalam menjalani ta’aruf tidak murni karena Allah, melainkan menjadi lifestyle dan sudah menjadi konsumsi publik bahkan kamuflase. The presence of the internet provides an alternative for each individual to find a life partner (mate) without having to meet face to face. This study aims to analyze the shifting of meaning in the ta'aruf process carried out by married couples and individuals undergoing ta'aruf. This qualitative research focused on exploring the stages of interpersonal communication in ta'aruf using Interpretative Phenomenological Analysis. The informants of this study consisted of seven people, of which three couples were married through the ta'aruf process and one person who was undergoing the ta'aruf process in Padang. Informants were selected by the purposive sampling technique. The results of this study indicated that the stages in the classical ta'aruf process includes an introduction, confirmation, exploration, family gatherings, and setting a wedding day. This classical ta'aruf stage transforms due to the impact of communication technology. Ta'aruf can be done through friends, parents, siblings, and social media. Online ta'aruf makes a shift in the meaning of ta'aruf, where the sacredness of a ta'aruf process has been interpreted differently, although the essence stays the same. At present, the seriousness of individuals in carrying out ta'aruf is not purely due to Allah, but ta’aruf has become a lifestyle, public consumption, and even camouflage.
Current communication technology supports the flow of information exchange. For those who can take advantage of communication technology, are also those who can play the role of producers, consumers, distributors to information manipulators. The fast flow of information delivery is feared by readers who are unable to distinguish between factual news and hoaxes. This can be anticipated by being equipped with media literacy skills. Currently, the younger generation (millennials and Generation Z) are those who are predominantly consumers of digital information. They are the ones who take advantage of the use of internet-based communication technology, especially in obtaining information. However, the problem is that Indonesia's literacy level is fairly low. Detikcom asa pioneer of online news media in Indonesiahas contributed to delivering news for news readers. However, there are still many who have not maximized the use of detikcom as a reference source for reading, especially for the younger generation. The purpose of this study is to determine the media literacy carried out by young towards the use of the detik.com application or site. This study uses qualitative research methods with a case study approach and detikcom as the object of research. The results of this study concluded that readers from the younger generation have adopted a media literacy attitude as a provision to face the fast flow of information. The media literacy they do on detik.com as a news source has met the stages of access, understanding, and analysis, but not at the production stage.
Muzmatch.com merupakan salah satu aplikasi kekinian bagi umat muslim di seluruh penjuru dunia. Kehadiran aplikasi tersebut menjadi satu alternatif baru untuk mencari pasangan hidup (jodoh). Sebuah aplikasi kekinian yang menggunakan Artificial Intelegence (AI) dan tidak lagi mengenal jarak, ruang dan waktu. Muzmatch.com menghubungkan pasangan antara negara yang membuat pernikahan lintas negara banyak terjadi saat ini. Sistem aplikasi yang sudah mulai menerapkan kecanggihan teknologi buatan membuat pasangan memiliki akses komunikasi langsung tanpa adanya perantara. Pergeseran yang terjadi ini merupakan konsekuensi dari teknologi komunikasi dimana dengan kehadiran internet, masing-masing individu bisa mencari pasangan melalui dunia virtual. Penelitian dengan metode kualitatif menggunakan pendekatan fenomenologi ini lebih fokus untuk menggali pengalaman informan yang menggunakan aplikasi Muzmatch.com dan peranan sistem aplikasi Muzmatch.com. Penelitian bertujuan untuk menganalisis proses ta’aruf melalui aplikasi Muzmatch.com dan peranan fitur yang tersistem pada aplikasi Muzmatch.com. Informan penelitian ini terdiri dari dua orang yang menggunakan aplikasi online Muzmatch.com, yang dipilih dengan teknik purposive sampling khususnya di Kota Padang. Hasil penelitian ini diperoleh bahwa tahapan yang dilalui oleh informan yang menggunakan aplikasi muzmatch.com ini, antara lain : register (daftar), swipe up, data tersimpan otomatis, chatting via messanger.
This study aims to see the effectiveness social media platforms campaigning COVID-19 vaccination program in West Sumatra. This result provides new suggestions to interest actors to emphasize the dissemination of information through one of their social media. Measuring the effectiveness of communication is carried out by the recipient of the message, the source of the message, and the content of the message. Mixed methods research with the help of NVIVO 12+ analysis was conducted to give actual results. Sources of data obtained from community activities using Facebook and Twitter. The study's results showed a significant difference in the age of users on Facebook and Twitter; Facebook users were dominated by users less than 18 years and more than 50 years which affected the message delivery and message content for the vaccine campaign. Information changes often occur on Facebook because many users change information and make requests not to vaccinate. This call was also followed by bad news which assumed that vaccination would have a bad impact in the long term. Twitter users are more open and understand the information that circulates on social media, thus there are less opportunities to change information and spread falsehoods. Twitter users' favorable attitudes and actions when communicating on social media demonstrate that information distribution is more about a sense of security and comfort. The two platforms have been the most popular tools for public evaluation since individuals use social media more than they do traditional kinds of media.
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