We explore the benefits and costs of social networking usage and examine the roles of need to belong and autonomy to contextualize the fear of missing out (FoMO) socio‐cultural phenomenon in the digital age. We utilize a self‐determination theory‐based framework for understanding how the FoMO phenomenon influences positive (negative) mood, information overload, social media satisfaction, and engagement with social media advertising. Study 1 explores how FoMO relates to positive mood through the need to belong. Study 2 demonstrates how FoMO impacts information overload through the mediation of social media interactivity. Furthermore, Study 2 shows how FoMO alters social media satisfaction, and this relationship is mediated by information overload and moderated by autonomy. Study 3 shows that negative emotions serve to mediate the effect of information overload on engagement with social media advertising. Finally, we discuss implications of this study to provide insight into how brand marketers can offer FoMO‐reducing mechanisms to consumers to ensure a high level of advertising engagement, how health advocates can leverage social media to promote meaningful engagement with consumers, and how industry practitioners may want to consider aspirational virtual events to create buzz while also satisfying consumers' need to belong to social groups.
Despite the popularity of access-based platforms, the understanding of customer journeys remains anchored in traditional market contexts that overlook prosumers’ extended value-chain roles, interconnected experiences, and instrumental sociality in access-based consumption. Using a qualitative study on the access-based platform Rent the Runway, the authors discuss the nature of customer journeys in access-based platforms and showcase how customers perform these journeys. The study reveals two key elements: (1) systemic dynamics, which encompass just-in-time circularity and tightly coupled customer interdependencies, and (2) job crafting, which involves customer work practices that allow pain point avoidance, circulation flow adjustments, and journey stickiness increases. Job crafting can create unpredictable disruptions in other customer journeys and affect systemic flows. This investigation expands research on customer experience management and journey design by developing an access-based platform journey model differentiated from ownership- and service-based platform models, showcasing its systemic instability dynamics, and elaborating how to manage these customer journeys. Supplementary Information The online version contains supplementary material available at 10.1007/s11747-023-00942-6.
Consumers share various content about material and experiential products on social media for short-term via temporary posts or long-term via permanent posts. Based on memory protection and hedonic adaptation theories, this study investigates whether product type determines how long consumers display their products on social media. We suggest experiential products elicit more proactive nostalgia-the desire to have a permanent record of a current episode to remember and relive it in the future-than material products do encouraging long-term product displays on social media. We conducted five experiments. Results demonstrate the following:(a) consumers are more likely to share experiential (vs. material) products via permanent (vs. temporary) posts on social media (Study 1 and 2); (b) consumers tend to share permanent posts when products are (externally or internally) framed as experiential versus material (Study 3 and 4); and (c) proactive nostalgia (for oneself and about others) mediates the relationship between product type and product display duration on social media (Study 4 and 5). Findings elucidate how product type and proactive nostalgia influence product engagement on social media and suggest managers can utilize product display duration as a product valuation metric and proactive nostalgia as a facilitator of long-term word-of-mouth.
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