The purpose of the present study was to investigate the relationship between cultural affiliation, gender and assertive behavior in two distinct socio-cultural groups. Ninety-seven Israeli Arab students and 97 Israeli Jewish students, of both sexes, filled out the Assertion Inventory (Gambrill and Richey 1975) during a class meeting. Analysis of the results indicated differences between the two cultural groups. In general, Arab participants showed a lower level of assertiveness than their Jewish counterparts. Differences between gender and interaction of culture X gender were found in certain factors related to behavior in specific social situations. These findings were discussed on the basis of accepted social behavior within various cultural contexts.
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