The article deals with the problem of education of patriotic qualities in children of primary school age. Primary school age is a sensitive period for the development of spiritual and moral qualities of a person. To monitor the level of patriotism development, we studied motivational, intellectual, sensual, volitional criterias.. Based on the results obtained, we have developed a program of work with primary school age children on the patriotic education. To develop attitudes towards patriotic values, we used the means of folklore, which have ample opportunities to familiarize children with their culture origins. The developed program “Russia is our home!” is aimed at instilling in children love and respect for their native land, familiarizing students with the study of the heroic history of the Fatherland, local history, search and research activities, national traditions, culture study and promotion.