This study is a case examination of multiple types of resident and visitor markets of a county that can be described as a fringe community, having both rural and urban amenities and characteristics. It is part of a larger economic development study examining perceptions towards a fringe community seeking to encourage additional company relocation to the county, entrepreneurial activity, and attraction of new residents and visitors. This research is supported by data collected from an online survey, six focus groups, a “speed survey” of business managers, and secondary data. The various markets examined were visitors, relocates, returnees, retirees, “outsiders”, entrepreneurs, young professionals, and long-time residents; however, the critical findings lie in the overlap of these markets, and how these markets may transition from—or “crossover to”—one to another. The study revealed economic development markets evolving over time, possessing multiple characteristics that are not mutually exclusive; tourism functions as a significant driver along varied dynamic paths. Therefore, the industry’s influence on economic growth should be considered beyond its short-term economics to its role in resident migration. Implications for destination leaders to identify and plan for markets over a lifetime are discussed including those associated with entrepreneurial amenity migration in fringe communities.
If you would like to write for this, or any other Emerald publication, then please use our Emerald for Authors service information about how to choose which publication to write for and submission guidelines are available for all. Please visit www.emeraldinsight.com/authors for more information.
About Emerald www.emeraldinsight.comEmerald is a global publisher linking research and practice to the benefit of society. The company manages a portfolio of more than 290 journals and over 2,350 books and book series volumes, as well as providing an extensive range of online products and additional customer resources and services.Emerald is both COUNTER 4 and TRANSFER compliant. The organization is a partner of the Committee on Publication Ethics (COPE) and also works with Portico and the LOCKSS initiative for digital archive preservation.
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.