Pandemi covid-19 yang melanda hampir seluruh belahan dunia menjadi salah satu faktor penyebab menurunnya jumlah kunjungan wisatawan dan menginap di hotel yang ada di Daerah Istimewa Yogyakarta. Menurut data Badan Pusat Statistik Provinsi DIY tahun 2021 dalam laporannya menyampaikan bahwa secara umum jumlah tamu yang datang untuk menginap di hotel pada tahun 2020 mengalami pengurangan dibandingkan dengan tahun sebelumnya. Tujuan penelitian ini adalah untuk mengetahui dampak covid-19 terhadap tingkat hunian kamar hotel melalui jumlah kunjungan wisatawan ke D.I. Yogyakarta. Penelitian ini menggunakan metode kuantitatif, dengan analisis jalur model regresi sederhana untuk mengukur seberapa besar pengaruh variabel bebas terhadap variabel terikat melalui variabel intervening. Metode pengumpulan data adalah observasi dan pustaka dengan pengambilan sampel data melalui data sekunder dari pihak lain. Hasil penelitian ini menunjukkan bahwa covid-19 secara langsung dan signifikan berpengaruh terhadap jumlah kunjungan wisatawan maupun tingkat hunian kamar hotel di D.I. Yogyakarta. Namun demikian covid-19 secara tidak langsung melalui jumlah wisatawan tidak memiliki pengaruh signifikan terhadap tingkat hunian kamar hotel di D.I. Yogyakarta. The COVID-19 pandemic, which has hit almost all parts of the world, is one of the factors causing the decline in the number of tourist visits and hotel stays in the Special Region of Yogyakarta. According to data from the Central Statistics Agency of DIY Province in 2021, in its report, it said that in general the number of guests who came to stay at hotels in 2020 had decreased compared to the previous year. The purpose of this study was to determine the impact of covid-19 on hotel room occupancy rates through the number of tourist visits to D.I. Yogyakarta. This study uses quantitative methods, with a simple regression model path analysis to measure how much influence the independent variable has on the dependent variable through the intervening variable. The data collection method is observation and literature by taking data samples through secondary data from other parties. The results of this study indicate that COVID-19 directly and significantly affects the number of tourist visits and the occupancy rate of hotel rooms in D.I. Yogyakarta. However, covid-19 indirectly through the number of tourists does not have a significant influence on the occupancy rate of hotel rooms in D.I. Yogyakarta. Keywords : Covid-19, tourism visits, room occupancy
ABSTRAKDengan adanya pandemic, pembatalan pemesanan hotel meningkat, yang menyebabkan tergangunya operasional hotel dan menyebabkan banyak karyawan hotel yang akhirnya harus mengalami pemutusan hubungan kerja atau dirumahkan untuk sementara waktu. Penelitian ini dibuat untuk mengetaui apa saja yang menjadi pertimbangan tamu sehingga memutuskan untuk membatalkan pemesanan kamarnya, lalu bagaimana altenatif yang diberikan oleh hotel untuk mempertahankan agar tamu tetap memutuskan untuk datang di waktu yang lain. Metode penelitian yang digunakan dalam peneltian ini yaitu kualitatif. Sampel yang digunakan adalah hotel bintang 4 dan 3 dengan jenis hotel resort dan bisnis hotel yang ada di Labuan Bajo Nusa Tenggara Timur. Hasil penelitian menunjukkan bahwa altenative yang paling efektif digunakan yaitu melalui penjadwalan ulang pemesanan kamar dengan bentuk voucher yang dapat digunakan kapan saja tanpa batas waktu maksimal. Metode ini cukup efektif dalam membuat opeasional hotel tetap berjalan dan tidak merugikan tamu yang mengambil voucher tersebut. Kata kunci : Hotel , Pemesanan kamar, Kebijakan ABSTRACTWith the pandemic, cancellations of hotel bookings have increased, disrupting hotel operations and causing many hotel employees to end up being laid off or temporarily laid off. This research was made to find out what the guests considered so that they decided to cancel their room bookings, then how are the alternatives provided by the hotel to keep guests deciding to come at another time. The research method used in this research is qualitative. The samples used were 4 and 3 star hotels with the type of resort hotel and hotel business in Labuan Bajo, East Nusa Tenggara. The results showed that the most effective alternative to use was through rescheduling of room reservations in the form of vouchers that can be used anytime without a maximum time limit. This method is quite effective in keeping hotel operations running and not detrimental to guests who take the vouchers. Keywords : Hotel , Reservation, Policy
This study aims to determine the effect of economic, social, and environmental aspects on Community-Based Ecotourism. This type of research is descriptive quantitative research with multiple regression analysis methods. The sampling technique used random sampling. The study results show that the economic aspect has no significant effect on community-based ecotourism. Meanwhile, social and environmental aspects have a significant influence on community-based ecotourism. The economic aspect is not the main factor in the development of ecotourism, so the economic aspect does not impact the development of community-based ecotourism. Social aspects, including cultural heritage, local wisdom, and socio-cultural tolerance, are the main factors in maintaining ecotourism. Environmental aspects, including accessibility and amenity factors, are determinants of tourist satisfaction when visiting a tourist attraction because both are important factors needed by tourists.
The development of the industry is so fast, innovation for creative industry players must continue to be sought, so that in this way MSME players will survive amidst the growing onslaught of the industry. Therefore Bina Sarana Informatics University will carry out community service as a contribution to the surrounding community to develop expertise in the field of Baverage. Community Service carries the theme "Training on Making Moctail Type Beverages for the PHR Bekasi MSME Community". The partner in this community service is the Prima Harapan Regency UMKM Community in Bekasi City. The activity will be held on Saturday, 18 March 2023 from 09.00 to 12.00 WIB. The methods used are Preparation, Implementation and Monitoring and Evaluation. The results of the implementation of PM show an increase in the skills of the community, so that PM is implemented quite effectively.
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