This paper is a description of how marketing occurs in the forests of Malaysia, a focus made on the direct selling and relationship marketing in those jungles where marketers/sales people get access to their customers. These potential customers living in the shelter houses temporarily prepared in the jungles where the customers are employed for various assignments. An observation method for data and information gathering is acquired. Discussion/ unstructured interviews are made with the sales people and customers to understand the essence of direct selling and the relationship that the marketers have developed with the customers who live in the jungles. Also, pictures were drawn with a digital camera to reveal how the customers and the marketers relate while dealing with each other.
This research tries to investigate the influence of organizational learning on innovation on one hand and the impact of innovation on performance on the other. Upon the review of literature, two hypotheses projected in pursuit of the research: the positive impact of organizational learning on innovation as well as the co relational effect of innovation with performance. Data was obtained distributing questionnaires in five public sector universities of Peshawar, Khyber Pakhtunkhwa, Pakistan. Conclusions substantiate hypotheses thus provided additional substantiation that organizational learning has a say in innovation capacity, and also the fact that innovation is positively associated to organization learning (R2 = 0.65) and coefficient β is 0.31 this clearly show that innovation leads to organization learning, on the other hand organization learning has positively associated to organization performance (R2 = 0.70) and coefficient β is 0.54 this means that organization learning leads to organization performance, and has positive significant effect on financial performance
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