This paper aims to contextualize the idea of food tourism, not only as an attention-grabbing field of research, but in the contention that it can be utilized as a wider theoretical lens to propose a system for rationally identifying preferences of food / gastronomy / culinary tourists. This paper will make an attempt to put forward the insights currently underpinning the latest progress towards a more culturally responsive and critically orientated tourism research. More to the point, this study will be able to facilitate the practitioners to gain insights on the factors affecting satisfaction of tourists which will in turn lead to a boost in visits by foreign tourists to Malaysia. A conceptual framework consisting of 4 independent variables and 1 dependent variable has been proposed. Since there are limited numbers of studies on Gastronomy tourism in Malaysia, there is a need to study this significant topic.
The firms and the Marketers are faced with new opportunities and challenges within this digitalized age. The vital objective of digital marketing is to attract customers and allowing them to interact with the company's brand through electronic/digital media. This article focuses on the importance of digital marketing for both the consumers and marketers. We have examined the effects of digital marketing on the consumer's buying decision making and Its impact on firms' sales. Adding up to this, distinguish between traditional marketing and digital marketing are presented in this paper. This study has described various forms of digital marketing, its effectiveness and the impact it has on the firm's sales. The examined sample consists of reports and analysis based on the online survey conducted by us to prove the effectiveness and efficiency of digital marketing. Collected data has been analyzed with the help of different statistical techniques and tools. The results have also stated that the consumers have a positive view towards digital communication while checking out a product, they get affected from other customer's comments and reviews and they do express their postpurchase experiences over the digital/ electronic platforms. 'Website' is the most used digital medium of communication while purchasing a product or service followed by 'smart phones' and 'social networking sites'. Each stage of consumer's buying decision making procedure starting from 'need identification' to 'post-purchase' experience sharing is significantly affected by digital marketing communication media with the 'evaluation' being the most important stage. However, this study has also established that although the customers encourage the usage of digital mediums throughout their buying decision-making journey, still they do not order many products online very often.
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