This project surveyed members of the Religion Communicators Council in 2006 and 2007. A second survey in 2008 sought responses to similar questions from faith group leaders who supervised respondents to the 2006–2007 survey. Answers from religion communicators were compared to those of their supervisors and secular practitioners in earlier studies. Comparisons showed that religion communicators in this study were a distinct subgroup of US public relations practitioners. RCC members worked primarily as communication technicians, not managers. That made them different from practitioners in the 327 secular organizations studied by Grunig, Grunig and Dozier (2002). Religion communicators did not know what their supervisors expected from them. Faith group leaders said they wanted communicators to be managers more than technicians. Top executives were looking for expert prescribers and problem-solving facilitators. Religion communicators were not filling those roles.
Results from a survey here provide little evidence that millennials recognize a civic duty to keep informed in the same way as earlier generations. They show no clear commitment to keeping up with civic or political events, although more than half see news at least six days a week,
This case study examines how editors select stories for a Chinese-language publication’s WeChat public account. Results of a content analysis between May and August 2014 indicate that editors do not strictly rely on established news values to select WeChat stories. News categories better predict story decisions. Furthermore, news-category priorities identified in interviews with editors closely match what readers want to see.
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